Design Is Storytelling by Ellen Lupton

Design Is Storytelling by Ellen Lupton

Design Is Storytelling by Ellen Lupton

The latest book from award-winning writer Ellen Lupton is a playbook for creative thinking, showing designers how to use storytelling techniques to create satisfying graphics, products, services and experiences.

Use this book to stir emotions, build empathy, articulate values and convey action; to construct narrative arcs and create paths through space; integrate form and language; evaluate a project’s storytelling power; and to write and deliver strong narratives.

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