How to Research Trends: Move Beyond Trendwatching to Kickstart Innovation

How to Research Trends: Move Beyond Trendwatching to Kickstart Innovation.

How to Research Trends: Move Beyond Trend-watching to Kickstart Innovation.
This book shows you how to use trend research to explore the future. You’ll learn to scan the environment for signs of change, analyze trend spots and apply insights to kickstart innovation.

This book is practical, hands-on and offers multiple perspectives on researching trends for professionals and trend students around the globe.

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