Brand Documentary Magazine No 63 IKEA
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Brand, balance, and perspective.
B Magazine dedicates each issue to the story of one specific brand, which is one of the well-balanced brands that JOH. discovers from around the world based on four standards: beauty, practicality, price, and philosophy. And each issue is packed with B™s unique insights and in-depth analysis. B Magazines receives no advertising profits or financial support from the brands it introduces.
Brand Documentary Magazine Issue 63 Ikea
Ikea began in 1943 as a mail-order business in the small town of Älmhult, Kronoberg in southern Sweden. Today, Ikea has grown to become a global home furnishing brand with an unequaled reputation in 49 countries around the world. In line with its vision “to create a better everyday life for the many people,” Ikea brings its philosophy of democratic design to bear on every aspect of its products, from form to function, quality, sustainability, and low price, and on every phase of its work from product development to production, supply, and sales.
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