Brand Documentary Magazine No 84 Rapha
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Brand Documentary Magazine No 84 Rapha
Founded in London by cycling enthusiast Simon Mottram in 2004, Rapha became the first sportswear brand to design solid color cycling jerseys made of merino wool, revolutionizing cycling apparel into fashionable clothing. In line with the founder’s passion for cycling, Rapha’s many collections satisfy both professional and casual urban cyclists. The brand has also opened over 20 clubhouses throughout Europe, North America, and Asia to serve as community hubs for cyclists. Today, Rapha continues to contribute to cycling culture as a sponsor for events that promote the sport of cycling and foundations that inspire and empower the next generation.
Brand, balance, and perspective.
B Magazine dedicates each issue to the story of one specific brand, which is one of the well-balanced brands that JOH. discovers from around the world based on four standards: beauty, practicality, price, and philosophy. And each issue is packed with B™s unique insights and in-depth analysis. B Magazines receives no advertising profits or financial support from the brands it introduces.
- EDITOR'S LETTER
- BICYCLE COMMUTING Commuting with Rapha employees whose lives revolve around bikes
- LONDON BY BIKE Four shops rich in cycling culture and cyclist solidarity
- OPINION: ALEX VALDMAN Alex Valdman, former Creative Director of Rapha for product design
- AT THE ATELIER The innovative spirit and passion of the R&D Team and Product Team as seen at the atelier
- COLLECTION Beautiful, quality clothing for cycling culture enthusiasts
- STORY LABEL Labels revealing fascinating insights into cycling history and culture
- OPINION: FRANÇOIS CONVERCEY François Convercey, Chief Marketing Officer of Rapha for global marketing
- THE CYCLING CLUB Rapha Clubhouses and the Rapha Cycling Club embody brand and cycling values
- LOOKS How the attire of Rapha employees aligns with their lifestyles
- COMMUNITY What cycling means to Rapha Cycling Club members
- HERNE HILL VELODROME Bringing life to one of the oldest cycling tracks that is at the heart of British cycling culture
- CREWS Rapha-sponsored professional cycling teams and their momentous stories
- INTERVIEW: SIMON MOTTRAM Founder and CEO Simon Mottram talks about the history of cycling and Rapha’s brand mission REFLECTION The history of cycling reflected in Rapha jerseys
- BRAND STORY Rapha helms a new path for cycling clothing with its own vocabulary
- MISSION Strategies and policies that reflect Rapha’s goal to grow the overall bike market
- MESSENGER Rapha’s Creative Team delivers the spirit of cycling through visual narratives
- STORYTELLING Collaborators celebrate Rapha in images and videos
- CYCLE TALK A podcast dedicated to cycling presents the latest industry buzz
- DIGEST Figures that shed light on the cycling industry and five bike-friendly cities
- ROADMAP Cycling routes in London, Amsterdam, Seoul, and Tokyo
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