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Norden is a southern California based home goods brand founded in 2014 by husband and wife pair Erika and Pete Panciera. Erika, having a background in weaving, and Pete, with years of experience as an art director and designer, started the brand after recognizing a need in the market for simple, well-designed home accessories that could stand the test of time. Each product they design and produce is informed by the pair’s eclectic design aesthetic and places they have visited around the world. As the brand has grown, it has broadened its reach into the categories of home fragrance, tabletop, ceramics, textiles, and apothecary products. Norden’s mission is to bring warmth and comfort to the home through carefully considered, functional objects that are produced with a high level of attention to craft. Much of their line is produced in their California studio or in the U.S.A. by manufacturers with years of knowledge and experience. The brand’s aesthetic point of view and focus on quality craftsmanship have helped land it on the shelves of hundreds of retailers worldwide including Design Within Reach, Le Bon Marche, CB2, and West Elm, and in publications such as GQ, Vogue, Monocle, and Domino.


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