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Brand Documentary Magazine No 11 Intelligentsia. Compendium Design Store, Fremantle. AfterPay, ZipPay accepted.
Brand Documentary Magazine No 11 Intelligentsia. Compendium Design Store, Fremantle. AfterPay, ZipPay accepted.
Brand Documentary Magazine No 11 Intelligentsia. Compendium Design Store, Fremantle. AfterPay, ZipPay accepted.
Brand Documentary Magazine No 11 Intelligentsia. Compendium Design Store, Fremantle. AfterPay, ZipPay accepted.
Brand Documentary Magazine No 11 Intelligentsia. Compendium Design Store, Fremantle. AfterPay, ZipPay accepted.
Brand Documentary Magazine No 11 Intelligentsia. Compendium Design Store, Fremantle. AfterPay, ZipPay accepted.
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Designer: Magazine B
Category: Magazines

Brand Documentary Magazine No 11 Intelligentsia

Regular price $32.95

Webstore: In Stock.
Fremantle Store: In Stock.


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Brand Documentary Magazine No 11 Intelligentsia

Intelligentsia has started with a small coffee house in Chicago in 1995. Intelligentsia is a leading specialty coffee company and has now grown to compete neck-and-neck with major coffee chains in last 17 years. The coffee company believes that everyone, from customers all the way back to coffee growers, needs to have thorough knowledge in what it takes to make a better coffee culture.

Brand, balance, and perspective. 

B Magazine dedicates each issue to the story of one specific brand, which is one of the well-balanced brands that JOH. discovers from around the world based on four standards: beauty, practicality, price, and philosophy. And each issue is packed with B™s unique insights and in-depth analysis. 

B Magazines receives no advertising profits or financial support from the brands it introduces.

Contents:

  • 2 INTRO
    Coffee can be found just about anywhere today. However, the coffee culture has a relatively short history and still faces the need for a set of standards for what it takes to make great tasting coffees. This is what has motivated Intelligentsia into starting its coffee business.
  • 10 UNDERSTANDING
    Although we pop into our favorite coffee bar every day, there may still be quite a few things to learn about coffee. Here we explore how extensive coffee can be in variety and how roasting influences flavor.
  • 26 INTO THE MARKET
    Intelligentsia currently runs coffee bars in Chicago and Los Angeles. B visited Chicago, home to the groundbreaking coffee brand, to have an inside look.
  • 36 MANNER
    Somewhat disproportionate to the reputation and significance,Intelligentsia operated only seven coffee bars in the United States. They are, however, packed with carefully chosen details that present a comprehensive take on the coffee brand. The company’s sincere in attitude impresses its customers who get to watch the coffee-making process. The bright design ideas further add uniqueness to the coffee experience.
  • 52 INTO THE CULTURE
    To learn more about Intelligentsia, B endeavored to find out the tastes and preferences of the company’s baristas. They also witnessed coffee expanding its scope to become a delicacy through fine-dining restaurants.
  • 77 B'S CUT
    Through the process of preparing coffee, Intelligentsia demonstrates its unmatched earnestness. B shines a spotlight on every step.
  • 92 BRAND STORY
    The founder and key figures were interviewed in Chicago and Los Angeles. They clearly expressed their thoughts on coffee and their brand based on their well-founded philosophy. B offers its own account of the minds of Intelligentsia’s leadership.
  • 122 OUTRO
    Many of Intelligentsia’s customers find themselves becoming part of the authentic coffee experience. In this issue, B hopes to pass on the beauty of what has become a cultural phenomenon of tremendous significance, coffee, to its readers.



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