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Brand Documentary Magazine No. 69 Maison Kitsune

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Brand Documentary Magazine No 69 Maison Kitsune

Beginning in Paris, France, in 2002, Maison Kitsuné has taken steps to broaden its repertoire, encompassing a sharp-eared music label spotlighting up-and-coming musicians, a fashion house known for its exquisite interpretation of the “preppy look,” and a café chain embodying the brand’s spirit. Even after growing into a global brand commanding an international fandom, Maison Kitsuné continues to stride into new territories of fashion and lifestyle, flexibly shifting its shape just like its namesake, the mythical Japanese fox.

Brand Documentary Magazine

B Magazine dedicates each issue to the story of one specific brand, which is one of the well-balanced brands that JOH. discovers from around the world based on four standards: beauty, practicality, price, and philosophy. And each issue is packed with B™s unique insights and in-depth analysis. B Magazines receives no advertising profits or financial support from the brands it introduces.

Inside this issue

PERSPECTIVES Four distinct perspectives on Maison Kitsuné
EXPLORATION Maison Kitsuné boutiques in Paris, Tokyo, and Seoul
OPINION Gildas Loaëc, Cofounder and Creative Director of Maison Kitsuné
LABEL The origin of Maison Kitsuné, the ever-expanding music label Kitsuné
COMPANIONS Maison Kitsuné testimonies by those who witnessed its birth
WORKSHOPS Artists who have redefined the parameters of the brand’s visual identity
OPINION Alice Pfeiffer, fashion journalist and sociologist
MODERN PARISIEN Contemporary Parisians who discover inspirations for their work and style in the birthplace of Maison Kitsuné
CLUB KITSUNÉ The natural and flexible lifestyles of Kitsuné fans
OPINION Masaya Kuroki, Cofounder and Creative Director of Maison Kitsuné
CAMPAIGN The brand campaigns tell spontaneous and fluid stories L
OOKS The balance between classic and quirky in Maison Kitsuné apparel
COLLABORATIONS Collaboration networks that bolster the brand’s presence
KITSUNÉ VIBES Daily communication and connections happening at Café Kitsuné
BRAND STORY Maison Kitsuné’s path of expansion from music to fashion to lifestyle
KEYWORDS Key elements that comprise the brand image
ABOUT PREPPY Preppy style seen in social contexts of each era
ATELIER Paris and Tokyo offices of Maison Kitsuné
PEOPLE Team members of Maison Kitsuné’s offices and cafés
FOUNDERS’ FAVORITE The two founders’ tastes that became the basis of the brand’s sensibility
FIGURES Maison Kitsuné’s business strategies and accomplishments in numbers

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