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Brand Documentary Magazine No 16 Aesop. Compendium Design Store, Fremantle. AfterPay, ZipPay accepted.
Brand Documentary Magazine No 16 Aesop. Compendium Design Store, Fremantle. AfterPay, ZipPay accepted.
Brand Documentary Magazine No 16 Aesop. Compendium Design Store, Fremantle. AfterPay, ZipPay accepted.
Brand Documentary Magazine No 16 Aesop. Compendium Design Store, Fremantle. AfterPay, ZipPay accepted.
Brand Documentary Magazine No 16 Aesop. Compendium Design Store, Fremantle. AfterPay, ZipPay accepted.
Brand Documentary Magazine No 16 Aesop. Compendium Design Store, Fremantle. AfterPay, ZipPay accepted.
Brand Documentary Magazine No 16 Aesop. Compendium Design Store, Fremantle. AfterPay, ZipPay accepted.
Brand Documentary Magazine No 16 Aesop. Compendium Design Store, Fremantle. AfterPay, ZipPay accepted.
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Designer: Magazine B
Category: Magazines

Brand Documentary Magazine No 16 Aesop

Regular price $39.95 AUD

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Brand Documentary Magazine No 16 Aesop

Aesop was established in 1987 by then an owner of a beauty salon, Dennis Paphitis in quest for superlative beauty products. Defying conventional wisdom in marketing and branding, Aesop has been demonstrating solid performance in establishing its own brand by showing its near-stubbornness in maintaining its taste and uniqueness. Thus the Australian cosmetic brand has set itself apart from other competing cosmetic brands in the midst of fierce competition.

Brand, balance, and perspective.

B Magazine dedicates each issue to the story of one specific brand, which is one of the well-balanced brands that JOH. discovers from around the world based on four standards: beauty, practicality, price, and philosophy. And each issue is packed with B™s unique insights and in-depth analysis. 

B Magazines receives no advertising profits or financial support from the brands it introduces. 

Contents:

  • 02 INTRO
    Aesop started with an almost obsessive commitment to product quality. Its signature brown bottles resemble lab equipment.
  • 32 INNER SPACE
    Aesop maintains simplicity in its product lines and image. This section takes a brief look at Aesop’s signature products, special items and packaging. Product Range / Special Items / Visual Communication
  • 38 SIGNATURE STORES
    Aesop seeks to interact with its customers through its products rather than masking itself with fancy packaging or loud marketing campaigns. Convictions and deeply held beliefs built up over years of commitment to an ideal — these are the secrets to Aesop’s success.
  • 54 STYLE
    Aesop avoids loud marketing campaigns and advertising. Instead, this Australian cosmetic company infuses its brand’s identity into its stores. No two of its 60 stores worldwide are the same.
  • 62 MOOD
    This section delves into the tastes and preferences of Aesop users.
  • 78 PICKED
    Aesop products can be found in a number of restaurants, as well as select shops and cafés. The places introduced in this section are as distinct as Aesop itself.
  • 85 B’S CUT
    We asked a number of Aesop users which items they chose because of brand image and which they chose for function. Image / Features
  • 81 BRAND STORY
    Aesop’s branding ideas and image are what separate it from competitors. This section takes a closer look at the brand’s presence.
  • 100 OUTRO
    Aesop began in a small hair salon in Australia. Dedication and pragmatism have built it into a well-balanced brand. This section reveals some of the untold stories behind Aesop.



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