Brand Documentary Magazine No. 14 BIC

B Magazine dedicates each issue to the story of one specific brand, which is one of the well-balanced brands that JOH. discovers from around the world based on four standards: beauty, practicality, price, and philosophy. And each issue is packed with B™s unique insights and in-depth analysis. B Magazines receives no advertising profits or financial support from the brands it introduces.

2 INTRO
B takes a look into the market for low-cost, disposable everyday products, prompting readers to realize how easily these products are overlooked in our daily lives.
32 LINE UP Although BIC is famous for its ballpoint pens, it produces hundreds of other products as well. This section categorizes and introduces BIC products.
34 INNER SPACE
BIC products can be classified into stationery products, lighters, and shavers. This section introduces the features of BIC’s most iconic products.
36 DISASSEMBLY
BIC produces mostly low-cost disposable items albeit with functions which far exceed those of other brands. In this section, B disassembles several BIC products to take a closer look into their functions.
46 BIC AND OTHERS
BIC products are affordable, but their functions and designs are comparable to any high-end goods in the same category. BIC’s excellence in quality becomes even more evident when compared to similar low-cost items.
64 OFFICE SUPPLIE
This section surveys the office supplies of various companies where BIC products are used. Popular office supplies are, of course, affordable, yet high in quality.
76 BRAND TO BRAND
BIC products are not collector’s items, so they are often used along with products from other brands. In this section, we ask BIC users what other brands they choose and listen to their stories.
87 B’S CUT
Most BIC products cost less than a dollar, but are considered invaluable. B investigates the value of these small and affordable items. 102 BRAND STORY
This is the story of how BIC started out in 1950 as a company that sold 29-cent pens, and has now grown into one of France’s most famous brands.
124 OUTRO
Since the company’s founding, BIC has been a part of the world of disposable everyday products. Today, the presence of BIC has in our daily lives is unable to be ignored.

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