Details:

Brand Documentary Magazine No 39 Breville

Started as a small radio manufacturer in Melbourne, Australia, Breville expanded into the kitchen appliance industry with the launch of their hugely successful sandwich toaster in 1974. Through continuous refinement of the design and functionality of their products, Breville raised home kitchen appliances to nearly restaurant-level quality. Now, the brand is introducing a new paradigm to the industry by inviting world-famous baristas and chefs to join in the creation of espresso machines and juicers.

Brand, balance, and perspective. 

B Magazine dedicates each issue to the story of one specific brand, which is one of the well-balanced brands that JOH. discovers from around the world based on four standards: beauty, practicality, price, and philosophy. And each issue is packed with B's unique insights and in-depth analysis. 

B Magazines receives no advertising profits or financial support from the brands it introduces. 

Contents:

• INTRO
• PUBLISHER’S NOTE
• COMMENTS Perspectives on Breville collected from the web and social media
• INTO THE MARKET In stores, Breville is distinguished by the brand’s new approach to lifestyle
• OPINION Wunjae Lee, CEO of HLI Korea
• FEATURES Trend The juicer market continues to evolve alongside consumer tastes
• VS Function The outstanding performance of Breville products rivals that of commercial kitchen appliances
• INNER SPACE Quality The core technologies behind Breville products performance
• OPINION Jonathan Aichele, brand user
• FOOD THINKERS User Scene Breville users turn their interests in cooking into healthy lifestyles Balancing Breville users all have their own ways of keeping their lifestyles healthy
• OPINION Saehoon Park, food designer
• SHOP Application Restaurants and cafes cooking with Breville
• B’S CUT Images of Weighty Sophistication Capturing the solemn exquisiteness of Breville products
• BRAND STORY Standing at the forefront of a new food culture and lifestyle, Breville has brought about innovation in the kitchen appliance industry
• PARTNERSHIP Some of the diverse culinary professionals working in close collaboration with Breville
• CREATION Storyboards illustrating the inspiration behind some Breville products
• HISTORY A chronicle of the kitchen appliance market and the effect kitchen appliances have had on lifestyles and cooking
• FIGURES Breville by the numbers: the kitchen appliance market and brand positioning
• FROM THE EDITOR IN CHIEF Breville’s core values defined by the Editor in Chief
• OUTRO