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Brand Documentary Magazine No 31 Diptyque. Compendium Design Store, Fremantle. AfterPay, ZipPay accepted.
Brand Documentary Magazine No 31 Diptyque. Compendium Design Store, Fremantle. AfterPay, ZipPay accepted.
Brand Documentary Magazine No 31 Diptyque. Compendium Design Store, Fremantle. AfterPay, ZipPay accepted.
Brand Documentary Magazine No 31 Diptyque. Compendium Design Store, Fremantle. AfterPay, ZipPay accepted.
Brand Documentary Magazine No 31 Diptyque. Compendium Design Store, Fremantle. AfterPay, ZipPay accepted.
Brand Documentary Magazine No 31 Diptyque. Compendium Design Store, Fremantle. AfterPay, ZipPay accepted.
Brand Documentary Magazine No 31 Diptyque. Compendium Design Store, Fremantle. AfterPay, ZipPay accepted.
Brand Documentary Magazine No 31 Diptyque. Compendium Design Store, Fremantle. AfterPay, ZipPay accepted.
Brand Documentary Magazine No 31 Diptyque. Compendium Design Store, Fremantle. AfterPay, ZipPay accepted.
Brand Documentary Magazine No 31 Diptyque. Compendium Design Store, Fremantle. AfterPay, ZipPay accepted.
Brand Documentary Magazine No 31 Diptyque. Compendium Design Store, Fremantle. AfterPay, ZipPay accepted.
Brand Documentary Magazine No 31 Diptyque. Compendium Design Store, Fremantle. AfterPay, ZipPay accepted.
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Designer: Magazine B
Category: Magazines

Brand Documentary Magazine No 31 Diptyque

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Brand Documentary Magazine No 31 Diptyque 

Diptyque is a French fragrance brand founded in 1961 by three artists Yves Coueslant, Desmond Knox-Leet, and Christiane Gautrot. Both its fragrances and its designs are original and evocative, making Diptyque one of the most recognizable brands straddling the niche and luxury markets.

Brand, balance, and perspective. 

B Magazine dedicates each issue to the story of one specific brand, which is one of the well-balanced brands that JOH. discovers from around the world based on four standards: beauty, practicality, price, and philosophy. And each issue is packed with B™s unique insights and in-depth analysis. 

B Magazines receives no advertising profits or financial support from the brands it introduces.

Contents:

  • INTRO
  • PUBLISHER’S NOTE
  • COMMENTS Some fragrant moments with Diptyque captured on Instagram
  • SURVEY Lifestyle brand preference survey, with a focus on fragrances
  • MARKETS Perfumes Perfume market brand positioning analysis Scented Candles Scented candle market brand positioning analysis OPINION Myrto Dimoula, a lover of scented products
  • SHOPS Reputations Diptyque seen through the lens of concept stores that carry the brand
  • INNER SPACE Lineup Diptyque’s product lineup from scented candles to skin care products Representations Diptyque’s individuality revealed in its interpretations of candle fragrances Design Language Perfume brand vision as revealed in bottle and label design
  • OPINION Kitae Kang, CEO of Maison des Bougies, a scented candle brand
  • RECOLLECTIONS The special memories and objects recalled in Diptyque fragrances
  • OPINION St.phane Jaulin, former beauty section director at the select shop Colette
  • INFLUENCE Niche Startups Boutique fragrance brands create new possibilities
  • LIFESTYLE Scent Layering Scent layering reveals the user’s individuality in diverse ways
  • B’S CUT Capturing of Memories Photo essay by photographer Marion Berrin
  • BRAND STORY From the foundation by three artists as a small fabric boutique to becoming an iconic global fragrance brand
  • BEHIND THE DESIGN Diptyque’s design language looked through six elements
  • EPISODES Some of the stories behind the development of Diptyque’s representative materials and products
  • CELEBRITY’S NOTES Celebrity comments on Diptyque 34TH BLVD.
  • SAINT-GERMAIN A visit to Diptyque’s flagship store
  • INTERVIEWS Fabienne Mauny, Managing Director Myriam Badault, Marketing & Product Creation Director
  • FIGURES The global scented product market and brand positioning
  • FACTS Interesting Diptyque facts
  • FROM THE EDITOR IN CHIEF Diptyque’s core values
  • OUTRO



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