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Brand Documentary Magazine No. 35 Helvetica

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Brand Documentary Magazine No 35 Helvetica

Helvetica is a typeface that was first developed in 1957 by the Haas Type Foundry in Menchenstein, Switzerland. Created to meet the social demand for practicality in 1950s, Helvetica was made to be more functional than decorative. It is now widely used in contexts from designs for public spaces and facilities in Switzerland to the digital interfaces of Apple products. Helvetica™s symbolic quality has earned the typeface recognition as a design icon and as a brand.

Brand Documentary Magazine

B Magazine dedicates each issue to the story of one specific brand, which is one of the well-balanced brands that JOH. discovers from around the world based on four standards: beauty, practicality, price, and philosophy. And each issue is packed with B™s unique insights and in-depth analysis. B Magazines receives no advertising profits or financial support from the brands it introduces.

Inside this issue

PUBLISHER’S NOTE COMMENTS Comments made by Helvetica users in social media
QUOTES Quotes about Helvetica from designers OPINION Hyun Cho, S/O Project CEO and Art Director
TYPEFACE SPOTTING Communication Various typefaces spotted in the field
USER CHOICE Impressions Typeface designs that influence consumer choices
OPINION Jordan Crane, Creative Director of Wolff Olins
FEATURES VS Logotypes visualizing a brand’s image
HELVETICA IN THE BRANDS Nuance Helvetica conveys very different ambiences in a variety of brands
OPINION Sungmin Choi, Graphic Designer of Studio Sulki & Min
MAKERS Milestones Typeface references selected by creators from different fields
INFLUENCE Typeface Studios Typeface design studios create original typefaces to communicate with the world
HELVETICA ON THE PAGES Messenger Helvetica as a neutral tool for delivering messages
BRAND STORY Helvetica’s 58-year history and the origins of its prestige
ALBUM Photos documenting Helvetica’s birth and advance into the market
PEOPLE The people who created and popularized Helvetica
DEFINING HELVETICA Helvetica as seen through the press
MONOTYPE A look at the business strategies of Monotype, holder of the Helvetica copyright
FIGURES Helvetica’s history and commercial value
FROM THE EDITOR IN CHIEF The Editor in Chief offers his observations on Helvetica’s core values

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