Brand Documentary Magazine No 34 Leica
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Brand Documentary Magazine No 34 Leica
From its origins as a microscope maker, Leica made photography a part of everyday life when they introduced the first 35 mm camera in 1914. Leica's century-old tradition of quality cameras and lenses highlights the true essence of what a camera is and sets the company apart from the powerful Japanese DSLR brands.
B Magazine dedicates each issue to the story of one specific brand, which is one of the well-balanced brands that JOH. discovers from around the world based on four standards: beauty, practicality, price, and philosophy. And each issue is packed with B™s unique insights and in-depth analysis.
B Magazines receives no advertising profits or financial support from the brands it introduces.
- PUBLISHER’S NOTE
- COMMENTS Comments from Leica users across the globe and records of the moments they have shared with Leica
- INTO THE SHOPS Scenes from Leica stores around the world
- OPINION Jeffrey Hirsch, owner of the New York camera shop Foto Care
- INNER SPACE Product Scenes Leica’s unique show window displays revealing the brand’s identity Basic Lineup Classic product lineups encompassing Leica’s past, present, and future Extended Lineup Products born out of Leica’s confidence and spirit of collaboration
- VS Function A look at Leica’s attempts to differentiate itself in the digital market
- OPINION Film director Chan-wook Park
- SHOPS Independent Dealers Independent dealers retailing Leica products in their own ways
- USER CHOICE Attachment Four Leica users who each have different reasons for liking the brand
- BRAND TO BRAND Media Inspiration Leica users talk about the media outlets that inspire them
- OPINION British conceptual artist Rolf Sachs
- THE DECISIVE MOMENT
- Artworks Records of the scenes captured by 10 photographers
- Tools The value of Leicas as tools
- Stories The philosophies and attitudes of 10 photographers
- The Field Photographers capturing photos in the field
- BRAND STORY Leica’s unique philosophy and technologies helped it rise from its origins as a small microscope maker to the peak of the camera industry
- PARTNERSHIP Leica’s partners share common business or cultural experiences with the German camera company
- TIMELINE An analysis of the global camera market with a chronology of significant events
- RECOGNITION The prestige of the Leica seen in comments by public figures
- QUOTES Quotes by Leica CEO Alfred Schopf
- FIGURES Significant figures in the history of Leica
- FROM THE EDITOR IN CHIEF The Editor in Chief offers his observations on Leica’s core values
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