Details:

Brand Documentary Magazine No 51 Mr Porter

Started in February 2011 as the male equivalent to women's fashion e-commerce platform Net-a- Porter, Mr Porter has revolutionized the way men consume style by fusing technology and fashion, online commerce and content. By offering a shopping experience that separates itself from that of offline stores and maintaining extensive control over its branding, Mr Porter has set a new standard for the men's e-commerce market and become a bona fide role model for industry latecomers.

Brand, balance, and perspective

B Magazine dedicates each issue to the story of one specific brand, which is one of the well-balanced brands that JOH. discovers from around the world based on four standards: beauty, practicality, price, and philosophy. And each issue is packed with B™s unique insights and in-depth analysis. 

B Magazines receives no advertising profits or financial support from the brands it introduces. 

Contents:

• INTRO
• EDITOR’S LETTER
• UNBOXING Customer reviews of Mr Porter on Instagram
• DIRECTORY Using the website
• OPINION Fashion Consultant, Creative Director Sangjae Jay Lee
• BRANDS A look at the fashion industry through Mr Porter’s brand lineup
• SERVICE Increasing competitiveness through service innovations MR. The ideal man according to Mr Porter
• OPINION Mr Porter Creative Director Ben Palmer
• MEDIA Securing content capacity that rivals major media outlets
• VENUE Where you can find The Mr Porter Post
• DISTRIBUTION CENTER Distribution centers scattered around the outskirts of London
• BRAND STORY The rise and growth of an e-commerce innovator
• MILESTONE Comments by the media and Mr Porter on the company’s three major milestones
• MARKETING The brand’s increased levels of experience- based marketing
• STYLE COUNCIL A stylish team of advisors from various backgrounds
• E-TAILERS Seven online retailers who have changed the terrain of luxury fashion
• INTERVIEW Mr Porter Brand and Content Director Jeremy Langmead / Managing Director Toby Bateman
• FIGURES Mr Porter by the numbers
• OUTRO