Brand Documentary Magazine No 51 Mr Porter
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- Description
- About Brand Documentary Magazine
Brand Documentary Magazine No 51 Mr Porter
Started in February 2011 as the male equivalent to women's fashion e-commerce platform Net-a- Porter, Mr Porter has revolutionized the way men consume style by fusing technology and fashion, online commerce and content. By offering a shopping experience that separates itself from that of offline stores and maintaining extensive control over its branding, Mr Porter has set a new standard for the men's e-commerce market and become a bona fide role model for industry latecomers.
Contents:
- INTRO
- EDITOR’S LETTER
- UNBOXING Customer reviews of Mr Porter on Instagram
- DIRECTORY Using the website
- OPINION Fashion Consultant, Creative Director Sangjae Jay Lee
- BRANDS A look at the fashion industry through Mr Porter’s brand lineup
- SERVICE Increasing competitiveness through service innovations MR. The ideal man according to Mr Porter
- OPINION Mr Porter Creative Director Ben Palmer
- MEDIA Securing content capacity that rivals major media outlets
- VENUE Where you can find The Mr Porter Post
- DISTRIBUTION CENTER Distribution centers scattered around the outskirts of London
- BRAND STORY The rise and growth of an e-commerce innovator
- MILESTONE Comments by the media and Mr Porter on the company’s three major milestones
- MARKETING The brand’s increased levels of experience- based marketing
- STYLE COUNCIL A stylish team of advisors from various backgrounds
- E-TAILERS Seven online retailers who have changed the terrain of luxury fashion
- INTERVIEW Mr Porter Brand and Content Director Jeremy Langmead / Managing Director Toby Bateman
- FIGURES Mr Porter by the numbers
- OUTRO
B Magazine dedicates each issue to the story of one specific brand, which is one of the well-balanced brands that JOH. discovers from around the world based on four standards: beauty, practicality, price, and philosophy. And each issue is packed with B™s unique insights and in-depth analysis. B Magazines receives no advertising profits or financial support from the brands it introduces.
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