Brand Documentary Magazine No. 51 Mr Porter

$39.95

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Description

Brand Documentary Magazine No 51 Mr Porter

Started in February 2011 as the male equivalent to women's fashion e-commerce platform Net-a- Porter, Mr Porter has revolutionized the way men consume style by fusing technology and fashion, online commerce and content. By offering a shopping experience that separates itself from that of offline stores and maintaining extensive control over its branding, Mr Porter has set a new standard for the men's e-commerce market and become a bona fide role model for industry latecomers.

Brand Documentary Magazine

B Magazine dedicates each issue to the story of one specific brand, which is one of the well-balanced brands that JOH. discovers from around the world based on four standards: beauty, practicality, price, and philosophy. And each issue is packed with B™s unique insights and in-depth analysis. B Magazines receives no advertising profits or financial support from the brands it introduces.

Inside this issue

INTRO
EDITOR’S LETTER
UNBOXING Customer reviews of Mr Porter on Instagram
DIRECTORY Using the website
OPINION Fashion Consultant, Creative Director Sangjae Jay Lee
BRANDS A look at the fashion industry through Mr Porter’s brand lineup
SERVICE Increasing competitiveness through service innovations MR. The ideal man according to Mr Porter
OPINION Mr Porter Creative Director Ben Palmer
MEDIA Securing content capacity that rivals major media outlets
VENUE Where you can find The Mr Porter Post
DISTRIBUTION CENTER Distribution centers scattered around the outskirts of London
BRAND STORY The rise and growth of an e-commerce innovator
MILESTONE Comments by the media and Mr Porter on the company’s three major milestones
MARKETING The brand’s increased levels of experience- based marketing
STYLE COUNCIL A stylish team of advisors from various backgrounds
E-TAILERS Seven online retailers who have changed the terrain of luxury fashion
INTERVIEW Mr Porter Brand and Content Director Jeremy Langmead / Managing Director Toby Bateman
FIGURES Mr Porter by the numbers
OUTRO

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Brand Documentary Magazine No. 51 Mr Porter

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