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Brand Documentary Magazine No. 36 NARS

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Brand Documentary Magazine No 36 NARS 

The cosmetic brand Nars was founded in 1996 in New York by French makeup artist Francois Nars. At launch, the brand offered only 12 shades of lipstick, but the inimitable colors offered were an early demonstration of the brand's strengths. Nars was also among the first to make unconventional choices of models for commercial beauty campaigns, boldly suggesting a new idea of feminine beauty.

Brand Documentary Magazine

B Magazine dedicates each issue to the story of one specific brand, which is one of the well-balanced brands that JOH. discovers from around the world based on four standards: beauty, practicality, price, and philosophy. And each issue is packed with B™s unique insights and in-depth analysis. B Magazines receives no advertising profits or financial support from the brands it introduces.

Inside this issue

COMMENTS Comments and reviews made by Nars users in social media
SHOPS Nars flagship stores filled with the brand’s consistent language
OPINION Hwakyung Chung, Vice President of Private Brand Division, Shinsegae Department Store
LINEUP Identity The freewheeling identity of Nars products becomes apparent in the flexibility of their use
USER CHOICE Attraction Factors affecting purchases and brand choices in cosmetics
OPINION Wonhye Ko, makeup artist
MARKET Base Makeup The market for base makeup is dominated by traditional cosmetic brands Color Makeup Color makeup is where the individuality of different brands is dramatically revealed
INNER SPACE Aesthetics Nars’ brand language stems from the aesthetic sense of the founder
OPINION Julia Juyeon Kang, editor in chief of Elle Korea
VIEW Self-Expression Nars users express their beauty in their own ways
BACKSTAGE Nars shines on the backstage of fashion shows
BRAND STORY Nars was born out of the artistic inspirations of a makeup artist
CAMPAIGN HISTORY Nars campaign images go beyond conventional stereotypes
QUOTES Founder François Nars’ philosophies on makeup and the brand
HEADQUARTERS Interview Louis Desazars, CEO of Nars Cosmetics Sada Ito, International Lead Makeup Stylist office Nars Headquarters at New York
FRANÇOIS NARS Inspirations The artistic worlds and muses that inspired Nars Publications Art books showing the brand’s identity and emotional discourse Interview François Nars, Founder & Creative Director Fabien Baron, Creative Director at Baron & Baron
FIGURES Figures revealing Nars’ sensibilities and commercial value
FROM THE EDITOR IN CHIEF The Editor in Chief offers his observations on Nars’ core values

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