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Brand Documentary Magazine No. 49 Netflix

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Brand Documentary Magazine No 49 Netflix

Started in 1997 in Silicon Valley, Netflix was dubbed the icon of American popular culture following the success of its DVD-by-mail operation.10 years after the DVD-era, during which the Netflix-logo-emblazoned red envelopes reigned supreme, Netflix introduced its movie and TV show streaming service and burgeoned into an online entertainment powerhouse. By releasing entire seasons of original programming such as House of Cards and Orange is the New Black all at once, Netflix was able to bring binge-watching to the forefront of our culture and is now viewed by many as the future of entertainment.

Brand Documentary Magazine

B Magazine dedicates each issue to the story of one specific brand, which is one of the well-balanced brands that JOH. discovers from around the world based on four standards: beauty, practicality, price, and philosophy. And each issue is packed with B™s unique insights and in-depth analysis. B Magazines receives no advertising profits or financial support from the brands it introduces.

Inside this issue

MARKET Reporting on media trends from entertainment capital
LA INNER SPACE Revelations of the Netflix UI
OPINION Taehoon Park, Frograms CEO
HEAD OFFICE, LOS GATOS Nucleus of product development and engineering
LABORATORY Netflix’s technology: what makes it so innovative and where it’s headed
OPINION Grant McCracken, Anthropologist
ADAPTATION How Netflix has changed media and our way of life
HEAD OFFICE, LOS ANGELES Content and marketing control center
PRODUCT Netflix Originals by genre
OPINION Ted Sarandos, Netflix CCO
STUDIO Why Netflix is here to stay, according to the names behind Netflix Originals
B’S CUT How Internet TV has changed the way we watch content
BRAND STORY The birth and growth of Netflix
FACTS Netflix past and present: the story behind the story
NATIVE AD Inventive ways Netflix spreads the word
COMMANDMENTS Defining Netflix's company culture in seven values
REED HASTINGS An interview with the Netflix CEO
FIGURES Netflix in numbers

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