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Brand Documentary Magazine No 25 Suunto

Suunto, a Finnish maker of sports precision watches, got its start in 1936 when orienteer Tuomas Vohlonen invented a new method for manufacturing liquid-filled compasses. The company has developed a range of devices, from underwater and nautical compasses to industrial hypsometers, and also created the world’s first underwater dive computer. Suunto has expanded its horizons to cover outdoor and lifestyle products, and it continues to reinvent itself as an authenticpremium sports brand.

Brand, balance, and perspective. 

B Magazine dedicates each issue to the story of one specific brand, which is one of the well-balanced brands that JOH. discovers from around the world based on four standards: beauty, practicality, price, and philosophy. And each issue is packed with B™s unique insights and in-depth analysis. 

B Magazines receives no advertising profits or financial support from the brands it introduces. 

Contents:

• 02 INTRO
  The founder of Suunto was inspired to create an improved compass by his experience in orienteering.
• 20 LINEUP
  B takes a look at Suunto’s products, dividing them into the exploration lines which most clearly show the company’s roots, and the lifestyle lines that have resulted from more recent expansions.
• 24 FEATURES
  B compares Suunto’s signature products, each equipped with GPS, speedometer, and altimeter, with other professional equipment offering each of those functions.
• 28 SYSTEM
  After planning a simple run with an Ambit2, we observe how Suunto’s software system connects with Movescount.com, where the data collected is analyzed.
• 34 MOMENTS
  B met the Suunto users who make the products, use the platforms, and strive for better records.
• 54 VS
  Suunto tailors each product to its use: be it hiking, diving, or mountaineering. But other conventional watchmakers also offer specialized models comparable to Suunto products.
• 58 PRESENTERS
  From boutique stores to high-end department stores, Suunto products are offered in a wide range of stores.
• 66 DAILY WATCHES
  B asked Suunto users about the watches they choose for everyday use.
• 68 TALK OF THE SCENE
  Here are some people who wear professional sports watches from other brands.
• 73 B’S CUT
  These are the captured impressions of Suunto, from a hand-held compass to the company’s wrist-mounted products.
• 88 BRAND STORY
  Suunto came from a Finnish noun suunta, which means “direction.” As the brandname suggests, Suunto has continued to chart a course of its own.
• 110 OUTRO
  Suunto is a wrist-top computer for both natural exploration and urban life. For the brand’s users, every day is an expedition to discover new regions in life.