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Zoom Brand Documentary Magazine No 33 Vitra
Zoom Brand Documentary Magazine No 33 Vitra
Zoom Brand Documentary Magazine No 33 Vitra
Zoom Brand Documentary Magazine No 33 Vitra
Zoom Brand Documentary Magazine No 33 Vitra
Zoom Brand Documentary Magazine No 33 Vitra
Zoom Brand Documentary Magazine No 33 Vitra
Zoom Brand Documentary Magazine No 33 Vitra
Zoom Brand Documentary Magazine No 33 Vitra
Zoom Brand Documentary Magazine No 33 Vitra
Zoom Brand Documentary Magazine No 33 Vitra
Zoom Brand Documentary Magazine No 33 Vitra

Brand Documentary Magazine No 33 Vitra

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Brand Documentary Magazine No 33 Vitra

Started in 1934 as a shop fitting company, Vitra set a new turning point in the furniture market in 1957 when it acquired the license to produce the Eames Chair from Herman Miller. Since then, the brand has continued to grow through collaboration with contemporary designers selected based on its keen design perspective.Brand, balance, and perspective.

B Magazine dedicates each issue to the story of one specific brand, which is one of the well-balanced brands that JOH. discovers from around the world based on four standards: beauty, practicality, price, and philosophy. And each issue is packed with B™s unique insights and in-depth analysis. B Magazines receives no advertising profits or financial support from the brands it introduces.

Contents:

  • INTRO
  • PUBLISHER’S NOTE
  • COMMENTS Vitra comments and reviews from SNS and the web
  • INTO THE MARKET Scenes from designer furniture stores
  • OPINION Christina Schmidt, design select shop owner
  • SHOPS Positions The diverse shops that carry Vitra
  • LINEUP Office System Vitra office furniture systems Home Collection Vitra home collection lines
  • OPINION Myeonghan Kim, CEO of A Design Museum
  • BRAND TO BRAND VS Comparing Vitra product lines with those from other brands
  • OPINION Patrick Seguin, designer furniture and architecture gallery owner
  • COLLAGE Private spaces where furniture pieces from several distinct brands coexist in harmony
  • USER CHOICE Premium Brands Premium design brands recommended by Vitra users
  • OPINION Jonathan Kim, Korean branch director of interior design consulting firm
  • SL+A ENVIRONMENT Details Analysis of Vitra furniture systems Office Furniture Working spaces set up using Vitra office furniture
  • VITRA SCENE BRAND STORY Vitra evolves from a European distributor of American designer furniture into a modern design leader
  • ALBUM Scenes from the Vitra test process
  • CAMPUS The Vitra campus reflects the brand’s design philosophy
  • COMMUNICATIONS Vitra’s marketing campaign includes publications, exhibitions, lectures, and store displays
  • BUSINESSES Other furniture brands with design approaches similar to Vitra’s
  • TIMELINE History of major design trends in the furniture industry
  • QUOTES Quotes from Vitra CEO Rolf Fehlbaum
  • FIGURES The global furniture market and Vitra
  • FROM THE EDITOR IN CHIEF
  • OUTRO

B Magazine dedicates each issue to the story of one specific brand, which is one of the well-balanced brands that JOH. discovers from around the world based on four standards: beauty, practicality, price, and philosophy. And each issue is packed with B™s unique insights and in-depth analysis. B Magazines receives no advertising profits or financial support from the brands it introduces.

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Brand Documentary Magazine No 33 Vitra

$39.95

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