Brand Documentary Magazine No 40 San Pellegrino
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- Description
- About Brand Documentary Magazine
Brand Documentary Magazine No 40 San Pellegrino
Started 600 years ago in a small Italian town near the Dolomites, San Pellegrino pioneered the concept of “dining water” when they infused natural carbonation in mineral water collected from a local spring and bottled it. Since then, the brand has pursued consistent, sophisticated marketing that has made it an icon of high-end dining and made the leap to introduce sparkling fruit-flavored beverages to the carbonated water market.
Contents:
- INTRO
- PUBLISHER’S NOTE
- MARKET Carbonated beverages categorized by carbonation level, flavor, and volume
- OPINION Evan Kim, buyer for the Processed Foods at Shinsegae Department Store
- COMMENTS San Pellegrino images collected from Instagram
- VERSUS Sparkling beverage brands rivals with San Pellegrino
- COCKTAIL Drinks mixed with San Pellegrino sold on the market
- ITALIAN SPARKLING WATER San Pellegrino in local restaurants in Italy
- OPINION Bumsuk Choi, fashion designer
- DESIGN San Pellegrino bottles embody the brand’s originality
- BRAND TO BRAND Other items brightening up the ambience of the table
- OPINION Santino Sortino, Italian chef
- GOURMET Chefs’ picks for enhancing the taste of food and elevating the dining experience
- B’S CUT Italian Cuisine Discovering harmony within food
- BRAND STORY The story of San Pellegrino, the first bottler of sparkling water, and the invention of high-end dining water
- EVENTS San Pellegrino sponsors the World’s 50 Best Restaurants, also known as the “Gastronomic Oscars”
- PAIRING Top sommelier recommendations for special pairings of San Pellegrino and wines
- NESTLÉ The diversification of San Pellegrino’s portfolio after its acquisition by Nestlé
- INTERVIEW Interviews at San Pellegrino’s headquarters, from the brand’s values and spirit to its plans for the future
- FACTS The global sparking water market and brand shares
- FIGURES San Pellegrino’s production and management by numbers
- FROM THE EDITOR IN CHIEF San Pellegrino’s core values defined by the Editor in Chief
- OUTRO
B Magazine dedicates each issue to the story of one specific brand, which is one of the well-balanced brands that JOH. discovers from around the world based on four standards: beauty, practicality, price, and philosophy. And each issue is packed with B™s unique insights and in-depth analysis. B Magazines receives no advertising profits or financial support from the brands it introduces.
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