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Brand Documentary Magazine No. 40 San Pellegrino

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Brand Documentary Magazine No 40 San Pellegrino

Started 600 years ago in a small Italian town near the Dolomites, San Pellegrino pioneered the concept of “dining water” when they infused natural carbonation in mineral water collected from a local spring and bottled it. Since then, the brand has pursued consistent, sophisticated marketing that has made it an icon of high-end dining and made the leap to introduce sparkling fruit-flavored beverages to the carbonated water market.

Brand Documentary Magazine

B Magazine dedicates each issue to the story of one specific brand, which is one of the well-balanced brands that JOH. discovers from around the world based on four standards: beauty, practicality, price, and philosophy. And each issue is packed with B™s unique insights and in-depth analysis. B Magazines receives no advertising profits or financial support from the brands it introduces.

Inside this issue

MARKET Carbonated beverages categorized by carbonation level, flavor, and volume
OPINION Evan Kim, buyer for the Processed Foods at Shinsegae Department Store
COMMENTS San Pellegrino images collected from Instagram
VERSUS Sparkling beverage brands rivals with San Pellegrino
COCKTAIL Drinks mixed with San Pellegrino sold on the market
ITALIAN SPARKLING WATER San Pellegrino in local restaurants in Italy
OPINION Bumsuk Choi, fashion designer
DESIGN San Pellegrino bottles embody the brand’s originality
BRAND TO BRAND Other items brightening up the ambience of the table
OPINION Santino Sortino, Italian chef
GOURMET Chefs’ picks for enhancing the taste of food and elevating the dining experience
B’S CUT Italian Cuisine Discovering harmony within food
BRAND STORY The story of San Pellegrino, the first bottler of sparkling water, and the invention of high-end dining water
EVENTS San Pellegrino sponsors the World’s 50 Best Restaurants, also known as the “Gastronomic Oscars”
PAIRING Top sommelier recommendations for special pairings of San Pellegrino and wines
NESTLÉ The diversification of San Pellegrino’s portfolio after its acquisition by Nestlé
INTERVIEW Interviews at San Pellegrino’s headquarters, from the brand’s values and spirit to its plans for the future
FACTS The global sparking water market and brand shares
FIGURES San Pellegrino’s production and management by numbers
FROM THE EDITOR IN CHIEF San Pellegrino’s core values defined by the Editor in Chief

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