Details:

Brand Documentary Magazine No 40 San Pellegrino

Started 600 years ago in a small Italian town near the Dolomites, San Pellegrino pioneered the concept of “dining water” when they infused natural carbonation in mineral water collected from a local spring and bottled it. Since then, the brand has pursued consistent, sophisticated marketing that has made it an icon of high-end dining and made the leap to introduce sparkling fruit-flavored beverages to the carbonated water market.

Brand, balance, and perspective. 

B Magazine dedicates each issue to the story of one specific brand, which is one of the well-balanced brands that JOH. discovers from around the world based on four standards: beauty, practicality, price, and philosophy. And each issue is packed with B™s unique insights and in-depth analysis. 

B Magazines receives no advertising profits or financial support from the brands it introduces. 

Contents:

• INTRO
• PUBLISHER’S NOTE
• MARKET Carbonated beverages categorized by carbonation level, flavor, and volume
• OPINION Evan Kim, buyer for the Processed Foods at Shinsegae Department Store
• COMMENTS San Pellegrino images collected from Instagram
• VERSUS Sparkling beverage brands rivals with San Pellegrino
• COCKTAIL Drinks mixed with San Pellegrino sold on the market
• ITALIAN SPARKLING WATER San Pellegrino in local restaurants in Italy
• OPINION Bumsuk Choi, fashion designer
• DESIGN San Pellegrino bottles embody the brand’s originality
• BRAND TO BRAND Other items brightening up the ambience of the table
• OPINION Santino Sortino, Italian chef
• GOURMET Chefs’ picks for enhancing the taste of food and elevating the dining experience
• B’S CUT Italian Cuisine Discovering harmony within food
• BRAND STORY The story of San Pellegrino, the first bottler of sparkling water, and the invention of high-end dining water
• EVENTS San Pellegrino sponsors the World’s 50 Best Restaurants, also known as the “Gastronomic Oscars”
• PAIRING Top sommelier recommendations for special pairings of San Pellegrino and wines
• NESTLÉ The diversification of San Pellegrino’s portfolio after its acquisition by Nestlé
• INTERVIEW Interviews at San Pellegrino’s headquarters, from the brand’s values and spirit to its plans for the future
• FACTS The global sparking water market and brand shares
• FIGURES San Pellegrino’s production and management by numbers
• FROM THE EDITOR IN CHIEF San Pellegrino’s core values defined by the Editor in Chief
• OUTRO