Brand Documentary Magazine No 45 L'Occitane
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Brand, balance, and perspective.
B Magazine dedicates each issue to the story of one specific brand, which is one of the well-balanced brands that JOH. discovers from around the world based on four standards: beauty, practicality, price, and philosophy. And each issue is packed with B™s unique insights and in-depth analysis.
B Magazines receives no advertising profits or financial support from the brands it introduces.
Issue 45 L’Occitane
The history of L’Occitane dates back to 1976 in the vibrant city of Marseille, wherein the young Olivier Baussan began producing soaps that were inspired by folk medicine from the French Provence. Under Baussan’s vision, the company continued to flourish by offering high-quality beauty products concocted with essential oils extracted from the verdant fields of Provence. L’Occitane has always believed in speaking the language of the land, as well as that of the farmers, and is putting its beliefs into practice by releasing products in tandem with the harvesting season of each ingredient and defending the skills and well-being of its farmers.
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