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Brand Documentary Magazine No. 45 L'Occitane

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Brand Documentary Magazine No 45 L'Occitane

The history of L’Occitane dates back to 1976 in the vibrant city of Marseille, wherein the young Olivier Baussan began producing soaps that were inspired by folk medicine from the French Provence. Under Baussan’s vision, the company continued to flourish by offering high-quality beauty products concocted with essential oils extracted from the verdant fields of Provence. L’Occitane has always believed in speaking the language of the land, as well as that of the farmers, and is putting its beliefs into practice by releasing products in tandem with the harvesting season of each ingredient and defending the skills and well-being of its farmers.

Brand Documentary Magazine

B Magazine dedicates each issue to the story of one specific brand, which is one of the well-balanced brands that JOH. discovers from around the world based on four standards: beauty, practicality, price, and philosophy. And each issue is packed with B™s unique insights and in-depth analysis. B Magazines receives no advertising profits or financial support from the brands it introduces.

Inside this issue

COMMENTS L’Occitane on Instagram
OPINION Jeanne Dréan, Beauty Director of
MARKET Beauty brands focused on distinctive locales
INTO THE STORE L’Occitane at the Louvre
INNER SPACE The brand vision found in L’Occitane’s signature products
USER’S CHOICE Some distinctive ways to see L’Occitane
EN PROVENCE Provence and respect for nature
OPINION Patricia Montesinos, Provence Experience Manager of L’Occitane
FROM WHERE I STAND The L’Occitane family talks about the company’s spirit of respect and sharing
EN PARIS Parisians talk about Provence
OPINION Marine Parmentier, founder and CEO of Mirz Yoga
WELLNESS AND THE CITY Wellness from the perspective of urbanites who understand Provence’s art of living
BRAND STORY How L’Occitane created a solid position for itself in the beauty industry by respecting nature
FROM LAND TO L’OCCITANE The stories behind L’Occitane’s products and ingredients
FOUNDER Olivier Baussan, the pillar of the L’Occitane spirit
FIGURES L’Occitane by the numbers: brand power and social responsibility

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