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Brand Documentary Magazine No 57 Balmuda

Founded by Gen Terao as a one-man-company, Balmuda changed its name to “Balmuda Co., Ltd.” in April 2011 after the success of its premium electric fan “GreenFan” and has since introduced home appliances with unique features and restrained aesthetics. Balmuda products go beyond merely serving as simple tools. They serve as a medium to reproduce and convey pleasant experiences and improve users’ quality of life.

Brand, balance, and perspective. 

B Magazine dedicates each issue to the story of one specific brand, which is one of the well-balanced brands that JOH. discovers from around the world based on four standards: beauty, practicality, price, and philosophy. And each issue is packed with B™s unique insights and in-depth analysis. 

B Magazines receives no advertising profits or financial support from the brands it introduces. 

• Lovers of design, architecture, Muji, Braun, Dieter Rams will love this issue.

Contents:

• INTRO
• EDITOR’S LETTER
• RETAIL SCENE Discovering Balmuda at Tsutaya Electrics Store
• OPINION Satoshi Wada, CEO of SWdesign
• LINEUP I The five products in the Air Solution category
• INNER SPACE Unpacking the design and technology of the Air Solution category
• LINEUP II The three products in the Kitchen category
• TEST Putting the Kitchen category products into action
• OPINION Sukwoo Lee, CEO of
• SWNA IN USE How Balmuda products are used in commercial spaces
• VOICES Four appliance designers give their take on Balmuda O
• PINION Moonkyu Choi, power blogger
• AT HOME The spaces and lifestyle philosophies of Balmuda users
• SMALL GIANTS The small businesses shaping Japan’s premium appliances market
• BRAND STORY The birth and growth of Balmuda
• RECORD The brand’s creative process as documented on its social media
• PARTNERSHIP The diverse partners that collaborate with Balmuda
• CREATIVE DEPARTMENT Balmuda’s creative team on the design process and work culture
• INTERVIEW Gen Terao, President of Balmuda
• FIGURES Balmuda’s past and present in numbers
• PRIZEWINNERS Understanding design trends through Balmuda’s design prize wins
• OUTRO