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Brand Documentary Magazine No. 57 Balmuda

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Brand Documentary Magazine No 57 Balmuda

Founded by Gen Terao as a one-man-company, Balmuda changed its name to “Balmuda Co., Ltd.” in April 2011 after the success of its premium electric fan “GreenFan” and has since introduced home appliances with unique features and restrained aesthetics. Balmuda products go beyond merely serving as simple tools. They serve as a medium to reproduce and convey pleasant experiences and improve users’ quality of life.

Lovers of design, architecture, Muji, Braun, Dieter Rams will love this issue.

Brand Documentary Magazine

B Magazine dedicates each issue to the story of one specific brand, which is one of the well-balanced brands that JOH. discovers from around the world based on four standards: beauty, practicality, price, and philosophy. And each issue is packed with B™s unique insights and in-depth analysis. B Magazines receives no advertising profits or financial support from the brands it introduces.

Inside this issue

RETAIL SCENE Discovering Balmuda at Tsutaya Electrics Store
OPINION Satoshi Wada, CEO of SWdesign
LINEUP I The five products in the Air Solution category
INNER SPACE Unpacking the design and technology of the Air Solution category
LINEUP II The three products in the Kitchen category
TEST Putting the Kitchen category products into action
OPINION Sukwoo Lee, CEO of
SWNA IN USE How Balmuda products are used in commercial spaces
VOICES Four appliance designers give their take on Balmuda O
PINION Moonkyu Choi, power blogger
AT HOME The spaces and lifestyle philosophies of Balmuda users
SMALL GIANTS The small businesses shaping Japan’s premium appliances market
BRAND STORY The birth and growth of Balmuda
RECORD The brand’s creative process as documented on its social media
PARTNERSHIP The diverse partners that collaborate with Balmuda
CREATIVE DEPARTMENT Balmuda’s creative team on the design process and work culture
INTERVIEW Gen Terao, President of Balmuda
FIGURES Balmuda’s past and present in numbers
PRIZEWINNERS Understanding design trends through Balmuda’s design prize wins

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