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Brand Documentary Magazine No. 60 Monocle

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Brand Documentary Magazine No 60 Monocle

Monocle is a London-based monthly publication featuring political, social, cultural and global issues through in-depth reporting by its correspondents around the world. Launched in 2007 by Tyler Brûlé, Monocle has also offered a series of books, newspapers and a radio channel that runs 24 hours a day. Monocle also operates shops and cafés to reach out to more readers. Its advertorial contents, created in collaboration with many brands, have provided a successful and steady source of revenue for the comprehensive media company.

Brand Documentary Magazine

B Magazine dedicates each issue to the story of one specific brand, which is one of the well-balanced brands that JOH. discovers from around the world based on four standards: beauty, practicality, price, and philosophy. And each issue is packed with B™s unique insights and in-depth analysis. B Magazines receives no advertising profits or financial support from the brands it introduces.

Inside this issue

FUTURE OF PRINT Print mass media and the future of the publication industry
OPINION Andrew Tuck, Editor at Monocle
ON PAPER The business strategy of one multimedia company viewed through Monocle’s lineup of printed materials
MIDORI HOUSE A tour of the Monocle headquarters in London
ON AIR Monocle 24, media for the ears
GLOBAL CONTRIBUTORS The correspondents and contributors who create Monocle’s global perspective
MONOCLE SHOP Monocle’s first online retail shop
OPINION Anders Braso, Publisher at Monocle
ADVERTORIAL PARTNERS The ideal partnership between media and advertisers, as seen through Monocle’s advertorials
COLLABORATION The collaboration between Monocle and small luxury brands
PREMIUM VENUE A retail venture that shows off the brand image of Monocle
MONOCLE CAFE A space where Monocle comes to life
OPINION Steven Watson, Founder and Director of Stack, a magazine subscription service
CITIZENS Monocle’s readers around the globe
NICHE MAGAZINES Magazines from various cities targeting niche markets
BRAND STORY A glimpse of the printing process for the October 2017 issue in the Cornwall, England print shop
STRUCTURE The birth of Monocle and its growth as a media brand
COVER STORY The trajectory of Monocle through 10 years of cover design
THE SCOOP The interviewees from diverse professions featured in Monocle
WALLPAPER TO MONOCLE The first chapter of Tyler Brûlé: How Wallpaper begat Monocle
QUALITY OF LIFE CONFERENCE Monocle’s signature off -line event
INTERVIEW Tyler Brûlé, Editor-in-Chief and Chairman of Monocle
FIGURES Monocle and the magazine market in numbers

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