Details:

Brand Documentary Magazine No 60 Monocle

Monocle is a London-based monthly publication featuring political, social, cultural and global issues through in-depth reporting by its correspondents around the world. Launched in 2007 by Tyler Brûlé, Monocle has also offered a series of books, newspapers and a radio channel that runs 24 hours a day. Monocle also operates shops and cafés to reach out to more readers. Its advertorial contents, created in collaboration with many brands, have provided a successful and steady source of revenue for the comprehensive media company.

Brand, balance, and perspective.

B Magazine dedicates each issue to the story of one specific brand, which is one of the well-balanced brands that JOH. discovers from around the world based on four standards: beauty, practicality, price, and philosophy. And each issue is packed with B™s unique insights and in-depth analysis. B Magazines receives no advertising profits or financial support from the brands it introduces. 

Contents:

• INTRO
• PUBLISHER’S LETTER
• FUTURE OF PRINT Print mass media and the future of the publication industry
• OPINION Andrew Tuck, Editor at Monocle
• ON PAPER The business strategy of one multimedia company viewed through Monocle’s lineup of printed materials
• MIDORI HOUSE A tour of the Monocle headquarters in London
• ON AIR Monocle 24, media for the ears
• GLOBAL CONTRIBUTORS The correspondents and contributors who create Monocle’s global perspective
• MONOCLE SHOP Monocle’s first online retail shop
• OPINION Anders Braso, Publisher at Monocle
• ADVERTORIAL PARTNERS The ideal partnership between media and advertisers, as seen through Monocle’s advertorials
• COLLABORATION The collaboration between Monocle and small luxury brands
• PREMIUM VENUE A retail venture that shows off the brand image of Monocle
• MONOCLE CAFE A space where Monocle comes to life
• OPINION Steven Watson, Founder and Director of Stack, a magazine subscription service
• CITIZENS Monocle’s readers around the globe
• NICHE MAGAZINES Magazines from various cities targeting niche markets
• BRAND STORY A glimpse of the printing process for the October 2017 issue in the Cornwall, England print shop
• STRUCTURE The birth of Monocle and its growth as a media brand
• COVER STORY The trajectory of Monocle through 10 years of cover design
• THE SCOOP The interviewees from diverse professions featured in Monocle
• WALLPAPER TO MONOCLE The first chapter of Tyler Brûlé: How Wallpaper begat Monocle
• QUALITY OF LIFE CONFERENCE Monocle’s signature off -line event
• INTERVIEW Tyler Brûlé, Editor-in-Chief and Chairman of Monocle
• FIGURES Monocle and the magazine market in numbers
• REFERENCES
• OUTRO