Details:

Brand Documentary Magazine No 64 Moscot

The history of Moscot, widely known as the eyewear of choice for Andy Warhol, Truman Capote, and Johnny Depp, begins in 1915 in Manhattan’s Lower East Side in New York City. Moscot found its footing through reproductions of eyewear models that were discontinued during the American Great Depression and has continued its legacy for over 100 years. Beloved across generations as the emblem of vintage eyewear, Moscot is just as much an American classic as white T-shirts, jeans, and wing tip shoes.

Brand, balance, and perspective.

B Magazine dedicates each issue to the story of one specific brand, which is one of the well-balanced brands that JOH. discovers from around the world based on four standards: beauty, practicality, price, and philosophy. And each issue is packed with B™s unique insights and in-depth analysis. B Magazines receives no advertising profits or financial support from the brands it introduces.

Contents:

• INTRO
• EDITOR’S LETTER
• THE MOSCOTEER The brand’s newsletter and scintillating sensibility
• OPINION Ted Yoo, CEO of CED International
• MOSCOT IN CITIES The witty vintage interiors of Moscot shops around the world
• KEYWORDS Four keywords that describe Moscot
• GUIDELINES Understanding size codes and related terms
• LINEUP Moscot's place in the eyewear industry
• LOYAL CUSTOMERS Customers brought back again and again by a deep kinship with the brand
• OPINION Todd Snyder, Fashion Designer
• DESIGN HERITAGE The contemporary reflection of authenticity in Moscot eyewear design
• COLLABORATIONS Diverse and extraordinary partners share Moscot's originality
• PERSONAL CLASSICS People who make scenes with a strong sense of style and individuality derived from the classics
• OPINION Madeline Weeks, Fashion Director
• MOSCOT IN NEW YORK The iconic New York stores that bridge families and neighbors, local and global markets
• MOSCOT MUSIC Advocating pure art via Moscot's creative energy
• THE LANGUAGE Moscot speaks through design
• BRAND STORY Over 100 years of proud history supporting Moscot's expansion
• GALLERY A chronology of Moscot as seen through photographs
• CAMPAIGN Advertising based on clear-cut ideas and imagination
• ICONS OF MOSCOT Celebrities who love Moscot
• OPTICS The lens crafters that stand behind Moscot's credibility
• INTERVIEW Three generations of the Moscot family gathered for an interview
• FIGURES The Moscot culture and the eyewear industry by the numbers
• REFERENCES
• OUTRO