Brand Documentary Magazine No 65 Le Labo

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- Description
Brand Documentary Magazine No 65 Le Labo
Le Labo was established in 2006 by French co-founders Eddie Roschi and Fabrice Penot in Nolita, New York City. As much as the name suggests, Le Labo, which means “the laboratory” in French, is a cult perfume brand that takes its inspiration from the various goings-on of a perfumer’s lab. They pay special attention to the experience surrounding their perfumes, hand-blending and bottling each perfume in- store, labeling each with a created date and location, and allowing the customers to inscribe names or personal messages on the labels. Le Labo’s fragrances have staked out a unique presence in the industry, with charmingly distinct scents like Santal 33 and Rose 31 testifying to the brand’s deep appreciation of base ingredients.
Contents:
- INTRO
- EDITOR’S LETTER
- TRAYS A glimpse at Le Labo users product picks on Instagram
- OPINION Eddie Roschi, co-founder of Le Labo
- GRASSE The city that inspired the brand
- INTENTION Sharp senses and heartfelt narratives connoted in Le Labo products
- IMPRESSION Characteristics of each fragrance via product names—base ingredient and number of notes
- EXPERIENCES The in-store experience of hand-blending and personal labeling
- CONNECTED People who share a personal connection and history with Le Labo
- SPOTTED Attractive establishments where Le Labo can be found
- COLLABORATED Collaborations with partners in various fields
- OPINION Fabrice Penot, co-founder of Le Labo
- LABS Le Labo’s workshop aesthetics reveal its identity and philosophy
- SOULS The people who directly communicate brand philosophy and beliefs to customers
- IMPERFECTION BRAND STORY The birth and growth of Le Labo into an exclusive presence among niche perfume brands
- FRAGRANCE REPORT Stories behind perfumery and perfumers
- OVERHEARD Quotes from customers overheard in the store
- TO WILLIAMSBURG, NEW YORK Le Labo Café and headquarters in Williamsburg, New York
- INTERVIEW Deborah Royer, Global General Manager and Chief Creative Officer
- FAVORITES Le Labo employees’ interests shape brand culture
- FIGURE Le Labo’s business strategy in numbers
- REFERENCES
- OUTRO
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