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Brand Documentary Magazine No 66 Hoshinoya

Hoshinoya, Japanese luxury resort label and flagship brand of Hoshino Resorts, traces back to 1904, in Karuizawa, Nagano Prefecture. Operating in six locations— Karuizawa, Kyoto, Taketomi Island, Fuji, Tokyo, and Bali—Hoshinoya proposes an alternate genre of accommodation through a contemporary reinterpretation of ryokan, the quintessential embodiment of the Japanese spirit and philosophy of service and hospitality.

Brand, balance, and perspective.

B Magazine dedicates each issue to the story of one specific brand, which is one of the well-balanced brands that JOH. discovers from around the world based on four standards: beauty, practicality, price, and philosophy. And each issue is packed with B™s unique insights and in-depth analysis. B Magazines receives no advertising profits or financial support from the brands it introduces.

Contents:

• INTRO
• EDITOR’S LETTER
• MOMENTS Guest impressions of each Hoshinoya location
• OPINION Kengo Kuma, Architect
• LOCATIONS Regional charms and characteristics of the six Hoshinoya locations
• INNER SPACE Hoshinoya’s evolution seen through its early locations
• MANUAL Hoshinoya’s succession and improvement of the Japanese ryokan
• ACTIVITIES Exclusive experiences of regional and seasonal beauty offered at Hoshinoya
• OPINION Deanna Ting, Senior Hospitality Editor at Skift
• GLOBAL SCENES Experts speak on luxury accommodation trends in major cities worldwide and noteworthy brands
• EXPERIENCES Lifestyle brands that share Hoshinoya’s contemporary philosophy
• OPINION Rie Azuma, Architect, and Hiroki Hasegawa, Landscape Architect
• REMAKING RYOKAN How Hoshinoya Tokyo recreated traditional ryokan into a contemporary genre
• OMOTENASHI Hoshinoya’s distinct guest service philosophy derived from ryokan traditions
• REDEFINING TRADITION People who are redefining Japanese tradition in their own ways
• SIGNATURE DINING Head chefs of three locations reveal Hoshinoya’s culinary philosophy
• REGIONAL ESSENCE Japan’s regions as reflected in Hoshinoya Tokyo’s amenities
• GENTLE SILENCE BRAND STORY History of Hoshino Resorts: From a hot spring ryokan to a Japanese resort market leader
• KARUIZAWA The spirit of Karuizawa in Nagano, the home of Hoshino Resorts
• BRAND COLLECTION The distinctive brands that make up the Hoshino Resorts family
• UNTOLD STORIES Literary figures who found quietude and inspiration in ryokan culture
• INTERVIEW Yoshiharu Hoshino, CEO of Hoshino Resorts
• FIGURES Ryokan and the luxury travel market seen through numbers
• REFERENCES
• OUTRO