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Brand Documentary Magazine No. 71 DJI

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Brand Documentary Magazine No 71 DJI

DJI is a drone company founded in 2006 by Frank Wang, who dreamed of having a bird’s-eye view of the world. Born in Shenzhen, the first special economic zone of China, DJI constructed its brand image as an innovation leader by developing the Phantom, the world’s first ready-made drone. After that, the age of consumer drones took off with the release of the Mavic, a compact drone with foldable wings. Regarded as the “Apple of the drone industry,” DJI continues to spearhead the global drone market.

Brand Documentary Magazine

B Magazine dedicates each issue to the story of one specific brand, which is one of the well-balanced brands that JOH. discovers from around the world based on four standards: beauty, practicality, price, and philosophy. And each issue is packed with B™s unique insights and in-depth analysis. B Magazines receives no advertising profits or financial support from the brands it introduces.

Inside this issue

HEADLINES Major media reports highlighting the significance of drones
INTO THE MARKET DJI’s flagship stores built as a means to popularize new technology
IN THE MANUAL A beginner’s guide to drone terminology and regulations
OPINION Roland Siegwart, professor of autonomous systems at ETH Zürich
CHRONICLE The world’s first commercial drone and its design evolution
BEGINNING A lineup of recreational drones designed for user convenience S
OFTWARE DJI’s goals seen through the specialized software in each drone model
OPINION Sangrae Jo, CEO of the online startup media platform Platum
USERS People utilizing DJI products in their own individual ways
BRAND TO BRAND Other tech products owned by DJI drone users
OPINION Jaehwan Jeong, professional aerial cinematography director A
DVANCED A lineup of professional drones designed to capture the most immaculate images
INDUSTRY DJI’s strong suits as testified by people in the video industry
EXTENSION Practical uses of drones in various fields
BRAND STORY DJI’s growth as the “Apple of the drone industry”
INSIDERS Paul Pan, Product Manager at 118 DJI, and Natasha Gray, Senior Communication Manager for Enterprise at DJI
MADE IN SHENZHEN How the development plan for Shenzhen has motivated the growth of Chinese enterprises
PARTNERSHIPS DJI creates a new industrial ecosystem through partnerships
IN THE MEDIA Scenes from movies, television, and commercials filmed using drones
FIGURES The growth of DJI and the global drone industry in numbers

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