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Brand Documentary Magazine No 72 Hay. Compendium Design Store, Fremantle. AfterPay, ZipPay accepted.
Brand Documentary Magazine No 72 Hay. Compendium Design Store, Fremantle. AfterPay, ZipPay accepted.
Brand Documentary Magazine No 72 Hay. Compendium Design Store, Fremantle. AfterPay, ZipPay accepted.
Brand Documentary Magazine No 72 Hay. Compendium Design Store, Fremantle. AfterPay, ZipPay accepted.
Brand Documentary Magazine No 72 Hay. Compendium Design Store, Fremantle. AfterPay, ZipPay accepted.
Brand Documentary Magazine No 72 Hay. Compendium Design Store, Fremantle. AfterPay, ZipPay accepted.
Brand Documentary Magazine No 72 Hay. Compendium Design Store, Fremantle. AfterPay, ZipPay accepted.
Brand Documentary Magazine No 72 Hay. Compendium Design Store, Fremantle. AfterPay, ZipPay accepted.
Brand Documentary Magazine No 72 Hay. Compendium Design Store, Fremantle. AfterPay, ZipPay accepted.
Brand Documentary Magazine No 72 Hay. Compendium Design Store, Fremantle. AfterPay, ZipPay accepted.
Brand Documentary Magazine No 72 Hay. Compendium Design Store, Fremantle. AfterPay, ZipPay accepted.
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Designer: Magazine B
Category: Magazines

Brand Documentary Magazine No 72 Hay

Regular price $39.95

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Brand Documentary Magazine No 72 Hay

Founded in 2002 by Rolf and Mette Hay in Copenhagen, Denmark, Hay is a home and lifestyle brand offering a wide selection of essential products from home and office furniture to accessories such as mirrors, hangers, and glassware. Firmly rooted in their design philosophy, Hay has collaborated with emerging designers and brands to expand their scope, infusing the latest technology into traditional Danish aesthetics. Hay’s design, pricing, and retail strategies have proven to be deliberate in advocating a unique Danish style suited for contemporary living.

Brand, balance, and perspective. 

B Magazine dedicates each issue to the story of one specific brand, which is one of the well-balanced brands that JOH. discovers from around the world based on four standards: beauty, practicality, price, and philosophy. And each issue is packed with B™s unique insights and in-depth analysis. B Magazines receives no advertising profits or financial support from the brands it introduces.

Contents:

  • INTRO
  • EDITOR’S LETTER
  • INTO THE CITY Six creators based in Copenhagen discuss Danish design and Hay
  • OPINION Anthony Aconis, branding expert
  • SCENES A beginner’s guide to drone terminology and regulations
  • IN HAY HOUSE Hay’s flagship store located in Copenhagen’s largest commercial district
  • VALUES Six keywords and products that represent Hay’s design philosophy
  • OPINION Ronan & Erwan Bouroullec, designers
  • COLLABORATORS Hay’s design philosophy seen through various collaboration works
  • EXPLORATION Brand orientation reflected in Hay’s market-concept kitchenware collection
  • OPINION Dan Stubbergaard, founder and creative director of Cobe Architects
  • HABITAT Hay products in homes and offices of Hay lovers
  • FUN & FUNCTIONALITY
  • BRAND STORY Hay’s growth story and its proposition of new Danish design
  • MANUFACTURING The ideal balance of quality and price achieved through Hay’s manufacturing process
  • HEADQUARTERS Hay’s Copenhagen office in charge of the brand’s creative side
  • EXPANSION Hay’s partnership with Herman Miller signals full-scale expansion into North America
  • LEGENDS Hay’s design foundation laid by prominent designers of 20th century Denmark
  • INTERVIEW Rolf & Mette Hay, cofounders of Hay
  • FIGURES Denmark’s furniture market and Hay’s growth seen through numbers
  • REFERENCES
  • OUTRO



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