Brand Documentary Magazine No 75 Lululemon

Shipping is free on all orders over over $99.95.
Dispatches in one business day.
Buy now - Pay later with Afterpay or Zip.
Join our V·I·P List + get 10% off your first order + V·I·P perks. Join →
Choosing a gift and can't decide? Consider a Gift Certificate →
- Description
- About Brand Documentary Magazine
Brand Documentary Magazine No 75 Lululemon
Founded in 1998 in Vancouver, Canada, Lululemon is a contemporary sportswear brand that initially gained recognition for its optimal-performance yoga pants. The highly functional and comfortable tops, pants, outerwear, daily wear, and sports gear are products of extensive observation of physical movements—or “the science of feel,” as described by the brand. Lululemon is regarded as standing at the epicenter of the athleisure trend, offering garments suited not only for workouts but also for daily life and even work. The brand has grown rapidly to secure an exclusive market share that rivals long-standing global sports brand powerhouses, a success rooted in the philosophy of symbiotic brand-customer prosperity that encourages community building centered on local stores and Lululemon ambassadors.
Contents:
- INTRO
- EDITOR’S LETTER
- BLACK STRETCHY PANTS The status of Lululemon’s Align Pant as seen through media reviews
- OPINION Amanda Casgar, Director of Global Culture & Talent Integration, Lululemon
- MILESTONES Three Lululemon locations that served as turning points for the brand
- EXPERIENCES How Lululemon designs and utilizes space to pioneer experiential retailing
- OPINION Tom Waller, Senior Vice President of Whitespace™, Lululemon
- ESSENTIALS Lululemon’s key products and their characteristics born through research and experimentation
- DIALOGUE Interviews with Lululemon’s designers who add tactile delight to performance to complete the athleisure look
- THE SWEATLIFE People who pursue wellness and their lifestyle items
- COMMUNITIES Community-based wellness businesses advocating healthy lifestyles and mind-body balance
- OPINION Chelsea Jackson Roberts, Global Yoga Ambassador, Lululemon
- MANIFESTO Lululemon’s favorite quotes propose healthy ways of living and thinking
- VISION & GOALS In-store Vision and Goals sessions help establish direction and objectives
- MINDFULOSOPHY Stories of people who have achieved physical health and mental growth by making wellness part of their lives
- SENSATION
- BRAND STORY Lululemon, the market shifter offering sportswear that blends into everyday life, its growth, and its prospects
- PEOPLE The corporate culture founded on Vision and Goals to encourage personal growth
- INTERVIEW Michelle Davies, Vice President Global Events and Athlete and Influencer Programs; Celeste Burgoyne, Executive Vice President, The Americas and Global Guest Innovation; and Calvin McDonald, CEO
- CELEBRATION The annual half-marathon summer festival in Vancouver gathers Lululemon communities from across the world
- NEW WAVE Sportswear brands and wellness platforms that might become the next-generation Lululemon
- BLUE CHIP The sportswear industry seen through stock market trends and consumption patterns
- FIGURES The athleisure market and Lululemon’s growth seen through numbers
- REFERENCES
- OUTRO
B Magazine dedicates each issue to the story of one specific brand, which is one of the well-balanced brands that JOH. discovers from around the world based on four standards: beauty, practicality, price, and philosophy. And each issue is packed with B™s unique insights and in-depth analysis. B Magazines receives no advertising profits or financial support from the brands it introduces.
Shipping
Free shipping over $99.95
Flat-rate shipping is $9.95 (excludes some extra-large items). All orders sent express.
Complimentary express shipping on all orders over $99.95AUD.
All orders shipped Australia Post Express 1-3 days delivery with tracking. Orders are fulfilled same or next business day.
In store Pickup + Curbside
Select Pickup at checkout to collect your order in person in store or curbside same day.
International shipping
International shipping is calculated at checkout. Cost depends on package size/weight and destination. International express shipping available, cost calculated at checkout.
Returns — FAQ — Buy now, pay later
Returns + Exchanges
Where reasonable exchanges are possible if the item is unused and in sellable condition with the original packaging. A receipt will be required for all exchanges. Contact us by email before returning any items. We will let you know the best way to return the item/s.
More on Returns & Exchanges →
Gift Wrapping
Add gift wrapping and a gift message at check out.
Questions?
Email us or fill out the form below, stop by our Fremantle store or call us: +61 (8) 6420 2417.
Join V·I·P List for 10% off first order
10% off your first order
As a V·I·P we'll keep you updated on new products and offers, plus get 10% off your first order, just for joining. Your discount code will be emailed to you once your subscription is confirmed. Please allow a few minutes for this to arrive.
Birthday Gift
A special something delivered on your birthday.