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Zoom Brand Documentary Magazine No 76 Blue Bottle Coffee
Zoom Brand Documentary Magazine No 76 Blue Bottle Coffee
Zoom Brand Documentary Magazine No 76 Blue Bottle Coffee
Zoom Brand Documentary Magazine No 76 Blue Bottle Coffee
Zoom Brand Documentary Magazine No 76 Blue Bottle Coffee
Zoom Brand Documentary Magazine No 76 Blue Bottle Coffee
Zoom Brand Documentary Magazine No 76 Blue Bottle Coffee
Zoom Brand Documentary Magazine No 76 Blue Bottle Coffee
Zoom Brand Documentary Magazine No 76 Blue Bottle Coffee
Zoom Brand Documentary Magazine No 76 Blue Bottle Coffee
Zoom Brand Documentary Magazine No 76 Blue Bottle Coffee
Zoom Brand Documentary Magazine No 76 Blue Bottle Coffee

Brand Documentary Magazine No 76 Blue Bottle Coffee

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Brand Documentary Magazine No 76 Blue Bottle Coffee

A global byword for specialty coffee, Blue Bottle Coffee was established by the clarinet player-turned-coffee guru James Freeman in 2002. Freeman established firm footing for the brand’s distinct coffee culture based on his experience selling drip coffee from a cart at farmers’ markets. His secret is to focus entirely on the delicate nuances of coffee beans and hospitality-based individualized service. Somewhat of a unicorn in the coffee world, Blue Bottle Coffee has attracted significant investments from Silicon Valley, and has steadily expanded across the US, with far-flung locations in Tokyo and Seoul.

Contents:

  • INTRO
  • EDITOR’S LETTER
  • WELCOME Blue Bottle patrons of Tokyo
  • OPINION Michael Phillips, Director of Coffee Culture, Blue Bottle Coffee
  • SLOW COFFEE Blue Bottle’s three extraction recipes for balanced tastes
  • MATES Baristas and roasters representing Blue Bottle’s distinctive coffee culture
  • BACKSTAGE Oakland roastery and cupping room–the control room for taste at all Blue Bottle cafés
  • ESSENTIALS Various Blue Bottle products showing off the brand’s aesthetic and use of new technology
  • OPINION Taesu Im, creative branding director of Stndrd
  • ATMOSPHERE Blue Bottle cafés in California bring out local cultures and quirks
  • EXPERIENCE Spaces that materialize the Blue Bottle brand philosophy and coffee experience
  • OPINION Saki Igawa, Executive Vice President of Experience, Blue Bottle Coffee
  • ATMOSPHERE Blue Bottle cafés in Japan reflect characteristics of different neighborhoods while remaining welcome and friendly
  • CAFÉ SOCIETY Blue Bottle’s influence and driving force for growth, as explained by those involved with the brand
  • NEW WAVE Roastery cafés in Tokyo that are spreading specialty coffee culture after the arrival of Blue Bottle in Japan
  • REFINED BRAND STORY The stories behind Blue Bottle’s birth and growth
  • INTERVIEW James Freeman, Founder, Blue Bottle Coffee Bryan Meehan, CEO, Blue Bottle Coffee
  • HENRY HOUSE Henry House, the Blue Bottle Coffee headquarters in Oakland
  • SESSION Blue Bottle training imparts its corporate culture and hospitality philosophy to new employees
  • PARTNERS Large-scale investments and acquisitions that laid the foundation for the brand’s growth
  • ORIGIN Locations where Blue Bottle Coffee’s single origin coffee beans are sourced
  • COFFEE CAPITALS Four cities with distinctly unique café cultures
  • SEOUL A look at Blue Bottle’s second global destination
  • FIGURES Blue Bottle’s specialty coffee business and influence in numbers
  • REFERENCES
  • OUTRO

Brand Documentary Magazine No 76 Blue Bottle Coffee

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