Brand Documentary Magazine No. 79 Mini

B Magazine dedicates each issue to the story of one specific brand, which is one of the well-balanced brands that JOH. discovers from around the world based on four standards: beauty, practicality, price, and philosophy. And each issue is packed with B™s unique insights and in-depth analysis. B Magazines receives no advertising profits or financial support from the brands it introduces.

INTRO
EDITOR’S LETTER
RULES OF THE ROAD Etiquette for Mini drivers to follow when spotting another Mini on the road
PERSPECTIVES Four creators talk about Mini design and value
MUSEUM A curator at the British Motor Museum explains the history of the British auto industry and the legacy of Mini through the collections
OPINION Michael and Charlie Cooper, son and grandson of John Cooper, the man behind Mini’s racing genes and engineering
RESTORER A restoration shop shines light on how popular classic Minis are globally
IN LONDON A travel agency that started with the idea of London city tours in Minis
WITH MINIS Classic Mini lovers encountered in London
OPINION Christoph Gontard, Head of Classic Brand Management, Mini and Rolls-Royce
MILESTONES Classic Mini milestone marker models of the past 60 years
BUZZING Mini owners share their thoughts on new Mini and classic models online
ENGINE ROOMS A look under the hoods of a classic Mini and a new Mini
VERSUS Comparison and analysis of classic Mini and new Mini
IN THE MAKING Mini lineups under BMW, scenes of the Oxford plant, and interview with Oliver Heilmer, Head of Mini Design
MINIMIZERS Mini owners from three cities talk about their lifestyles and mobility in each city
SIGNAL BRAND STORY The story of the car born out of a socioeconomic crisis to present a new solution for mobility
INTERVIEWS Bernd Körber, Head of Min Esther Bahne, Head of Mini Strategy and Innovation
EXPANSION Mini explores new frontiers under the “creative use of space” motto
ONE CENTURY Historical vicissitudes of the British auto industry and Mini, a formidable pop culture icon today
BRITISH CARS British car brands with unique identities, principles, and ample charm
FIGURES Mini’s history and growth in numbers
REFERENCES
OUTRO

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