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Brand Documentary Magazine No. 80 Montblanc

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Brand Documentary Magazine No 80 Montblanc

Started in 1906 as a fountain pen manufacturer, Montblanc has produced quality writing instruments using its great sense of balance and exquisite technology. As the era of fountain pens diminished with the rise of ballpoint pens, Montblanc transformed itself into a luxury brand with its premium fountain pens and later expanded to fine leather goods and watches. The brand’s unique ability to impart the elegant imagery of its flagship product to other product lines is still proving successful into the 2010s, despite changes in luxury goods distribution structures and different tastes of the ascending millennial consumer group.

Brand Documentary Magazine

B Magazine dedicates each issue to the story of one specific brand, which is one of the well-balanced brands that JOH. discovers from around the world based on four standards: beauty, practicality, price, and philosophy. And each issue is packed with B™s unique insights and in-depth analysis. B Magazines receives no advertising profits or financial support from the brands it introduces.

Inside this issue

MADE IN HAMBURG Nib and fine fountain pen manufacturing facilities in Montblanc HQ, Hamburg
OPINION: ZAIM KAMAL Zaim Kamal, Creative Director of Montblanc
IN THE SHOWCASE Montblanc sightings in German writing instrument stores
INK BAR Secrets behind the use and maintenance of fountain pens by Montblanc experts
CREATORS: SERANG CHUNG, JAEHOON CHOI A cartoonist and a novelist talk about creation tools, fountain pens, and Montblanc
COLLECTORS: SEYONG PARK, THOMAS PÖTZSCH Values of Montblanc writing tools unpacked by two collectors from Korea and Germany CONNECTED Signature products from Montblanc’s diverse selections
OPINION: DAVIDE CERRATO Davide Cerrato, Managing Director of Montblanc International’s Watch Division
IN WATCHMAKER'S HOUSE Montblanc watch factories in Villeret and Le Locle
CRITIC Fountain pen and watch experts contemplate Montblanc today
MAKERS: STEFAN FINK, MARC NEWSON Designer-maker and industrial designer chat about writing instrument design
INSTRUMENTAL BRAND STORY How one writing instrument brand became a luxury label
INTERVIEW Nicolas Baretzki, CEO of Montblanc International
PERSONAGE Influential historical documents written and signed with Montblanc pens
WRITTEN LEGACY Montblanc pays tribute to the lives of great writers with the Writers Limited Edition line
DEVOTED Support for cultural arts through Montblanc pens
INTERVIEW Till Fellrath and Sam Bardaouil, cochairs of the Montblanc Cultural Foundation
DIGEST Montblanc’s brand positioning and the writing instruments market
REFERENCES FIGURES Mini’s history and growth in numbers

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