Brand Documentary Magazine No. 85 Astier De Villatte

B Magazine dedicates each issue to the story of one specific brand, which is one of the well-balanced brands that JOH. discovers from around the world based on four standards: beauty, practicality, price, and philosophy. And each issue is packed with B™s unique insights and in-depth analysis. B Magazines receives no advertising profits or financial support from the brands it introduces.

INTRO
EDITOR'S LETTER AT THE ATELIER The atelier where Astier de Villatte’s signature ceramic products are made in the 13th arrondissement of Paris
COLLECTIONS Astier de Villatte’s lineups that have built up around furniture and ceramics
COMPANIONS: SETSUKO KLOSSOWSKA DE ROLA Sculptor Setsuko Klossowska de Rola presents collaborative products made from natural materials
BRAND STORY The growth story of Astier de Villatte, which has formed its unique world based on artistic inspiration from the past
SPIRIT Cultural and artistic inspiration along with archiving materials that form the roots of the brand
INTERVIEW: IVAN PERICOLI Astier de Villatte’s cofounder and designer Ivan Pericoli
INTERVIEW: BENOÎT ASTIER DE VILLATTE Astier de Villatte’s cofounder and designer Benoît Astier de Villatte
CRAFTSMANSHIP Craftsmanship at the SAIG printery of Paris and incense workshop on Awaji Island, Japan
MAP OF SCENT Astier de Villatte’s sentimental way of naming scented candles under the theme of travel
PARIS MAKERS Ateliers in Paris where beauty is crafted by hand
COMPANIONS: LOU DOILLON Actress, singer-songwriter, and model Lou Doillon presents her drawing book Drawings and collaboration mugs
THE UNIVERSE OF ASTIER DE VILLATTE Astier de Villatte shops on Rue Saint- Honoré and Rue de Tournon in Paris
ENTHUSIASTS People who love Astier de Villatte’s unique ability to blur the line between everyday items and objets d’art
COMPANIONS: JOHN DERIAN Collaborating artist and friend of Astier de Villatte’s two founders John Derian shares his tastes and sensibilities
CONNECTED Long-time retail partners who share a similar worldview and outlook with Astier de Villatte
MA VIE À PARIS Beautiful places in Paris recommended by interviewees
OUTRO

Brand, balance, and perspective. 

B Magazine dedicates each issue to the story of one specific brand, which is one of the well-balanced brands that JOH. discovers from around the world based on four standards: beauty, practicality, price, and philosophy. And each issue is packed with B™s unique insights and in-depth analysis. B Magazines receives no advertising profits or financial support from the brands it introduces.

Contents:

INTRO
EDITOR'S LETTER
BICYCLE COMMUTING Commuting with Rapha employees whose lives revolve around bikes
LONDON BY BIKE Four shops rich in cycling culture and cyclist solidarity
OPINION: ALEX VALDMAN Alex Valdman, former Creative Director of Rapha for product design
AT THE ATELIER The innovative spirit and passion of the R&D Team and Product Team as seen at the atelier
COLLECTION Beautiful, quality clothing for cycling culture enthusiasts
STORY LABEL Labels revealing fascinating insights into cycling history and culture
OPINION: FRANÇOIS CONVERCEY François Convercey, Chief Marketing Officer of Rapha for global marketing
THE CYCLING CLUB Rapha Clubhouses and the Rapha Cycling Club embody brand and cycling values
LOOKS How the attire of Rapha employees aligns with their lifestyles
COMMUNITY What cycling means to Rapha Cycling Club members
HERNE HILL VELODROME Bringing life to one of the oldest cycling tracks that is at the heart of British cycling culture
CREWS Rapha-sponsored professional cycling teams and their momentous stories
INTERVIEW: SIMON MOTTRAM Founder and CEO Simon Mottram talks about the history of cycling and Rapha’s brand mission REFLECTION The history of cycling reflected in Rapha jerseys
BRAND STORY Rapha helms a new path for cycling clothing with its own vocabulary
MISSION Strategies and policies that reflect Rapha’s goal to grow the overall bike market
MESSENGER Rapha’s Creative Team delivers the spirit of cycling through visual narratives
STORYTELLING Collaborators celebrate Rapha in images and videos
CYCLE TALK A podcast dedicated to cycling presents the latest industry buzz
DIGEST Figures that shed light on the cycling industry and five bike-friendly cities
ROADMAP Cycling routes in London, Amsterdam, Seoul, and Tokyo
OUTRO

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