Brand Documentary Magazine No. 93 The Balvenie
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Brand Documentary Magazine No 93 The Balvenie
The Balvenie is a single malt whisky brand based in Speyside, Scotland. Founded in 1892 by William Grant, the brand’s philosophy rests on a 130-year-old manufacturing process that values manual processes and the use of technology to augment human skills. The Balvenie malt master David Stewart developed the first cask finishing technique to age whisky in two different oak barrels—evidence of the brand’s ability to stay on the cutting edge while honoring its heritage. This experiment brought about one of the most-talked about single malt whiskies today: the DoubleWood 12 Year Old. Even in modern times when profit margins and efficiency are critical for businesses, The Balvenie continues with its balance of tradition and innovation to create unique offerings in the whisky market.
Brand Documentary Magazine
B Magazine dedicates each issue to the story of one specific brand, which is one of the well-balanced brands that JOH. discovers from around the world based on four standards: beauty, practicality, price, and philosophy. And each issue is packed with B™s unique insights and in-depth analysis. B Magazines receives no advertising profits or financial support from the brands it introduces.
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