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Brand Documentary Magazine No. 58 Portland

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Brand Documentary Magazine No 58 Portland

Located in Oregon in the Pacific Northwest region on the West coast of United States, Portland is a city surrounded by nature. It not only serves as the headquarters of large outdoor sports brands such as Nike and Columbia Sportswear but is also home to Kinfolk, a wunderkind of magazine culture, and Stumptown Coffee Roasters, a leading force in the specialty coffee scene. Although Portland is not known for its architectural wonders or trendy shopping districts like New York or London, the city is bubbling with creativity, with products and artwork made with traditional techniques and local materials as well as alternative forms of businesses that were born of passion.

Brand Documentary Magazine

B Magazine dedicates each issue to the story of one specific brand, which is one of the well-balanced brands that JOH. discovers from around the world based on four standards: beauty, practicality, price, and philosophy. And each issue is packed with B™s unique insights and in-depth analysis. B Magazines receives no advertising profits or financial support from the brands it introduces.

Inside this issue

LANDMARK Portlanders, the landmarks of Portland
PART 1. GOOD LIVING The healthy local business culture built by Portland’s people pursuing a better life
COFFEELAND Portland’s coffee roasteries seek identity and originality as independent roasteries
PART 2. CRAFTSMANSHIP The craftsmanship of Portland: a spirit of adding newness to traditional ways
PART 3. DIY DIY culture emerges from the self-made and collaborative life of Portlanders
PORTLANDERS A day of three Portlanders and their stories
MADE IN PDX Items made in Portland seen through the lenses of a camer
CREATIVENESS The brands fueling the creativity of Portland
PARTNERSHIP The local community: the source of growth for small businesses in Portland
PART 4. ALTERNATIVE Businesses born in search of otherness or alternative solutions
PART 5. WEIRDNESS People who create new values with their own unique energy
A DAY OF MUSIC Portland’s music scene explored with guidance from a local record label expert
OUTSIDERS’ VIEW 포틀랜드 밖에 사는 이들의 시선으로 바라본 포틀랜드
WAY OF LIVING 세 명의 필자가 경험한 포틀랜드의 일상적 풍경
CONTEXT The political and social dynamics of Portland, Oregon, viewed through the media
FIGURES Portland by the numbers

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