Brand Documentary Magazine No 24 Repetto

Brand Documentary Magazine No 24 Repetto

Repetto, a French ballet shoes company, was born in 1947 when Rose Repetto first made ballet shoes for her son, the legendary ballerino Roland Petit. Repetto™s innovative manufacturing techniques and Petit™s experience as a dancer resulted IN shoes of exceptional quality. Thefeatures that made Repetto™s ballet shoes great were later employed in the brand™s everyday shoes. The brand underwent further evolution in the 1980s when a new CEO, Jean-Marc Gaucher, introduced an element of fashion to the brand™s original identity as a maker of dancing shoes.

Contents:

• 02 INTRO
  A cheerful ballerina tiptoeing in her tutu and ballet shoes. This is the captivating image that many have of ballet.
• 26 INNER SPACE
  Repetto’s signature item, ballet flats, incorporates the shape and function of ballet pointe shoes. B looked into the multiple lines of shoes and clothing that Repetto has developed from this basic model.
• 40 FRENCH CHIC
  The style of Repetto, with its natural, unadorned beauty, might be called “French chic.” B went to France to look at the styles unique to the French and ask them what brands they think are the most “French.”
• 60 CHARACTERS
  Repetto flat shoes blend in seamlessly with many different styles and occasions. B met with a number of Repetto consumers engaged in several different occupations.
• 72 BRAND TO BRAND
  Repetto users introduce the other flats they enjoy.
• 76 ICONIC DETAILS
  The little ribbon on the Repetto Cendrillon represents the brand itself. But Repetto is not the only shoe brand with this sort of iconic detail.
• 81 B’S CUT
  Flats are usually worn for how comfortable they make our feet. B took a close up look at the marks feet leave on their Repettos.
• 96 BRAND STORY
  Begun in 1947 as a manufacturer of professional ballet shoes, Repetto created the Cendrillon, a “fashion flat,” designed with the sensibility of a dancer and made with Repetto’s exclusive manufacturing techniques. This is the story of a brand that has maintained an authentic identity amid crisis, and whose reputation as a fashion shoe brand has continued to grow.
• 114 OUTRO
  Different flats for different people. Wearing flats lightens their steps, and they walk almost as though dancing.