Brand, balance, and perspective.
B Magazine dedicates each issue to the story of one specific brand, which is one of the well-balanced brands that JOH. discovers from around the world based on four standards: beauty, practicality, price, and philosophy. And each issue is packed with B’s unique insights and in-depth analysis.
B Magazines receives no advertising profits or financial support from the brands it introduces.
Repetto, a French ballet shoes company, was born in 1947 when Rose Repetto first made ballet shoes for her son, the legendary ballerino Roland Petit. Repetto’s innovative manufacturing techniques and Petit’s experience as a dancer resulted IN shoes of exceptional quality. Thefeatures that made Repetto’s ballet shoes great were later employed in the brand’s everyday shoes. The brand underwent further evolution in the 1980s when a new CEO, Jean-Marc Gaucher, introduced an element of fashion to the brand’s original identity as a maker of dancing shoes.
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