BRAND Documentary Magazine No 24 Repetto
Brand, balance, and perspective.
B Magazine dedicates each issue to the story of one specific brand, which is one of the well-balanced brands that JOH. discovers from around the world based on four standards: beauty, practicality, price, and philosophy. And each issue is packed with B™s unique insights and in-depth analysis.
B Magazines receives no advertising profits or financial support from the brands it introduces.
Repetto, a French ballet shoes company, was born in 1947 when Rose Repetto first made ballet shoes for her son, the legendary ballerino Roland Petit. Repetto™s innovative manufacturing techniques and Petit™s experience as a dancer resulted IN shoes of exceptional quality. Thefeatures that made Repetto™s ballet shoes great were later employed in the brand™s everyday shoes. The brand underwent further evolution in the 1980s when a new CEO, Jean-Marc Gaucher, introduced an element of fashion to the brand™s original identity as a maker of dancing shoes.