Brand Documentary Magazine No 41 Rolex

Brand Documentary Magazine No 41 Rolex

Founded in 1905 by 24-year-old Hans Wilsdorf, Rolex created a completely new type of wristwatch when it introduced the world’s first waterproof watchcase: the Oyster case, which still endures as a symbol of solid manufacturing. Since the 1950s, Rolex has continued to lead the watch industry by launching a wide range of models, including the Explorer, Submariner, Milgauss, and Oyster Perpetual Day-Date. While a number of brands such as Seiko counterattacked with electronic watches, Rolex has adhered to its original brand values by continuing to produce mechanical watches.

Contents:

• INTRO
• PUBLISHER’S NOTE
• NEWS Rolex news and rumors from press around the world
• PROS AND CONS Comments on Rolex made by watch specialists
• OPINION Sungwon Jang, watch repair craftsman
• LINEUP Rolex watches categorized by symbolism and function
• SIGNATURES Some of the signature elements of Rolex watches that define modern watches
• VERSUS Comparisons of Rolex models that set standards for functionality and the market
• OPINION Shigeharu Aritake, antique watch dealer
• SECOND HAND Selling vintage Rolex watches
• INSPIRATION The sublime symbolism of a Rolex goes beyond that of a simple wristwatch
• CRITICS Perspectives on the values that Rolex has established as a brand
• B'S CUT Standard Images of Rolex watches as a timeless standard
• BRAND STORY Rolex, the first brand to introduce modern watchmaking technology, has enjoyed worldwide recognition
• MANUFACTURERS Rolex’s four manufacturing facilities embody the essence of the brand’s technology
• WORD OF MOUTH Interesting rumors about the highly secretive brand
• FILMS Rolexes in movies boast a classic image and a diversity of usage
• COMMUNICATIONS Rolex advertising campaigns by category
• MARKET Footsteps of the three big players leading the global high-end watch market
• FACTS The growth of the Swiss watch industry and Rolex’s brand power in numbers
• FIGURES Rolex’s production and operations in numbers
• FROM THE EDITOR IN CHIEF Rolex’s core values defined by the Editor in Chief
• OUTRO