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Brand Documentary Magazine No. 41 Rolex

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Brand Documentary Magazine No 41 Rolex

Founded in 1905 by 24-year-old Hans Wilsdorf, Rolex created a completely new type of wristwatch when it introduced the world’s first waterproof watchcase: the Oyster case, which still endures as a symbol of solid manufacturing. Since the 1950s, Rolex has continued to lead the watch industry by launching a wide range of models, including the Explorer, Submariner, Milgauss, and Oyster Perpetual Day-Date. While a number of brands such as Seiko counterattacked with electronic watches, Rolex has adhered to its original brand values by continuing to produce mechanical watches.

    Brand Documentary Magazine

    B Magazine dedicates each issue to the story of one specific brand, which is one of the well-balanced brands that JOH. discovers from around the world based on four standards: beauty, practicality, price, and philosophy. And each issue is packed with B™s unique insights and in-depth analysis. B Magazines receives no advertising profits or financial support from the brands it introduces.

    Inside this issue

    NEWS Rolex news and rumors from press around the world
    PROS AND CONS Comments on Rolex made by watch specialists
    OPINION Sungwon Jang, watch repair craftsman
    LINEUP Rolex watches categorized by symbolism and function
    SIGNATURES Some of the signature elements of Rolex watches that define modern watches
    VERSUS Comparisons of Rolex models that set standards for functionality and the market
    OPINION Shigeharu Aritake, antique watch dealer
    SECOND HAND Selling vintage Rolex watches
    INSPIRATION The sublime symbolism of a Rolex goes beyond that of a simple wristwatch
    CRITICS Perspectives on the values that Rolex has established as a brand
    B'S CUT Standard Images of Rolex watches as a timeless standard
    BRAND STORY Rolex, the first brand to introduce modern watchmaking technology, has enjoyed worldwide recognition
    MANUFACTURERS Rolex’s four manufacturing facilities embody the essence of the brand’s technology
    WORD OF MOUTH Interesting rumors about the highly secretive brand
    FILMS Rolexes in movies boast a classic image and a diversity of usage
    COMMUNICATIONS Rolex advertising campaigns by category
    MARKET Footsteps of the three big players leading the global high-end watch market
    FACTS The growth of the Swiss watch industry and Rolex’s brand power in numbers
    FIGURES Rolex’s production and operations in numbers
    FROM THE EDITOR IN CHIEF Rolex’s core values defined by the Editor in Chief

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