Brand Documentary Magazine No. 21 Wilson

B Magazine dedicates each issue to the story of one specific brand, which is one of the well-balanced brands that JOH. discovers from around the world based on four standards: beauty, practicality, price, and philosophy. And each issue is packed with B™s unique insights and in-depth analysis. B Magazines receives no advertising profits or financial support from the brands it introduces.

02 INTRO
It is excting to think of using the same equipment that professional athletes use during games.
18 LINE UP
Wilson makes equipment for ball sports, including racquet sports, team sports and golf.
20 INNER SPACE
Wilson makes a wide range of products, but there are a few that the company has made its name for.
28 STEPS
Wilson strives to achieve a certain level of quality. This quality becomes evident when we compare Wilson products with competing products for the same sport.
32 VS
This section compared Wilson’s main products and its competitors.
36 BIG GAME PARTNERS
Wilson balls are the official balls of various leagues. The character of these competitions is reflected in their other partners and sponsors.
44 FAMILIARITY
Wilson has a familiar image, which is why it stands out in a sports equipment market that usually focuses on science and technology. Googling / American Brands / Characters / Supplies
62 REASONABILITY
With the exception of a few premium brands, most Wilson products are for the amateur sports fans looking for high-quality sports equipment at a reasonable price. This section looks into other sports brands that take a similar approach.
66 BRAND TO BRAND
Items that Wilson fans always have with them when playing sports.
77 B’S CUT
This section observes the way in which Wilson appears throughout the course of an ordinary day.
92 BRAND STORY
Wilson was started in 1913 as a way to make use of slaughterhouse by-products. It is now an influential sports equipment brand. B took a look at the story behind this transformation. Wilson Players / Partner Games / Amer Sports
110 OUTRO
Where there is space, there are sports. Wherever there are sports, Wilson is there.

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