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It's Not How Good You Are, It's How Good You Want to Be
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It's Not How Good You Are, It's How Good You Want to Be

Regular price $14.95

Delivery: This item qualifies for $8 Express Delivery. Remember, Free Express Delivery in Australia when you spend over $100. View Shipping/Returns policy.

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It’s Not How Good You Are, It’s How Good You Want to Be is a handbook of how to succeed in the world: a pocket bible for the talented and timid alike to help make the unthinkable thinkable and the impossible possible.

The world’s top advertising guru, Paul Arden, offers up his wisdom on issues as diverse as problem solving, responding to a brief, communicating, playing your cards right, making mistakes, and creativity – all endeavors that can be applied to aspects of modern life.This uplifting and humorous little book provides a unique insight into the world of advertising and is a quirky compilation of quotes, facts, pictures, wit and wisdom – all packed into easy-to-digest, bite-sized spreads. If you want to succeed in life or business, this book is a must.

Paperback, 128 pages.


More info:
Your purchase will dispatch same or next business day.
Is this a gift? Add complimentary Gift Wrapping to your purchase at the Cart page.
$8 flat-rate Express shipping Australia wide or FREE on all orders over $100AUD.
International delivery charges calculated at check-out (Choose from Standard or Express).
Click & Collect: Choose to collect free from our Fremantle store same day.
Questions? Get in touch.

One more thing...
At C·D·S we work hard to offer a unique product selection thanks to our relationships with the most interesting and innovative independent designers around, and we want to make sure we back that up with a risk-free 30 day guarantee. If you don't have a positive experience for any reason, we will do whatever it takes to make sure you are 100% satisfied with your purchase. If it's not right, no hard feelings - we'll make it right. Please email or call us if you would like assistance.